Millward Brown Appoints Sam Almutair as Head of Client Services, Australia

Expands Senior Team to Support Integrated Consultancy Business Model

Global Brand, Media and Communications consultancy, Millward Brown, has announced the promotion of Sam Almutair to Head of Client Services, Australia, responsible for leading both the Sydney and Melbourne teams to drive and deepen new and existing client relationships.

In this newly created position, Sam will be tasked with ensuring a passionate and consultative approach to all aspects of client engagement and business development. The appointment reflects the expansion of Millward Brown’s client list and the recent integration of its qualitative, quantitative, media and digital, and marketing science teams as it moves to a consultancy approach to better meet the evolving challenges of its clients.

“The needs of our clients have shifted” said Sam. “As marketers no longer operate in channel or discipline based silos we have aligned our business to provide better partnership, and now offer a true consultancy service. I am looking forward to continuing to drive a best-in-market, flexible approach to all interaction with our clients across Australia.”

Sam will be supported by Leigh Mander, who has been promoted to the role of Client Service Director, Sydney and Conny Weyrich, promoted to the role of Client Service Director, Melbourne.

“Sam is a passionate advocate for exemplary client service and will bring a wealth of experience, energy and professional discipline to this newly created position,” noted Ben Dixon, Managing Director, Millward Brown, Australia. He added “Our business and service offerings have rapidly matured in the last few years and the promotion of Sam to a national role will ensure we continue to lead the market in Brand, Media and Communications consultancy in order to help our clients grow in a challenging market.”

Sam was most recently Client Service Director, Sydney for 3 years. Prior to that he was Client Service Director in Melbourne. Sam will continue to be based in Millward Brown’s Sydney office.


About Millward Brown

Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Optimor (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at