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Millward Brown

Seagate Technology Reports Fiscal Third Quarter 2022 Financial Results

Seagate Technology Holdings plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for its fiscal third quarter ended April 1, 2022.

“Seagate's March quarter financial results were consistent with our revised outlook, with record nearline product revenue driven by cloud customers partially offsetting multiple macro related headwinds that impacted other end markets, particularly video and image applications, and pressured profitability,” said Dave Mosley, Seagate’s chief executive officer.

“Our focus is on mitigating these external challenges through ongoing expense discipline, new pricing strategies and operational efficiencies. We are also continuing to execute our strong product roadmap to address customer demand for cost-efficient, mass capacity solutions. In the March quarter, we began the volume ramp of our 20-plus terabyte products, which, combined with continued healthy cloud demand, support our outlook for double-digit fiscal year revenue growth.”

‘Transparent innovation’ pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229 billion

Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the no.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown. The brand increased its value 32% to $229bn, while last year’s leader Apple dropped to no.2 after declining -8% in value to $228bn. Microsoft remains at no.3, growing 5% to $122bn, while Facebook (+44%, no.5) and Amazon (+59%, no.7) entered the Top 10 for the first time. The total brand value held by the Top 100 rose 3% year on year to hit $3.4 trillion.

 

Second-Screen Ad Synching Set to Soar in 2015

Consumers can expect to see more linked messages in 2015, with ads on TV being backed up by an increasing number of reminder and reinforcement messages on digital devices, including desktops, laptops, mobiles and tablets, predicts Millward Brown in the first of its annual Digital & Media Predictions.

Smartphone Now Dominant Screen in Australia, but Consumers Remain More Favourable Toward TV Advertising

Research released globally today has found that Australian’s spend more time using their smartphone than watching TV and that only 11 percent of multi-screen use is actually “meshed” (the use of a TV and a second screen for related content). The findings, which come from Millward Brown’s 2014 AdReaction Report examined multiscreen use and behavior across 30 countries and explored consumer receptivity to advertising on TV, smartphones, laptops and tablets.

Millward Brown Appoints Mark Henning as Head of Media and Digital, AMAP

Global Brand, Media and Communications consultancy, Millward Brown, today announces the promotion of Mark Henning to Head of Media and Digital, Africa, Middle East & Asia Pacific (AMAP), responsible for driving the growth of Millward Brown’s media and digital practice across the region.

Millward Brown takes Tracking Expertise onto Mobile

Millward Brown, a global leader in brand, media and communications research, today announced it is taking its extensive tracking expertise onto mobile, as a part of an aggressive regional mobile research strategy.

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