Global Brand, Media and Communications consultancy, Millward Brown, today announces the promotion of Mark Henning to Head of Media and Digital, Africa, Middle East & Asia Pacific (AMAP), responsible for driving the growth of Millward Brown’s media and digital practice across the region.
Previously Head of Media and Digital in Australia, Mark’s appointment to this newly created role reflects the growth of the company’s media and digital solutions practice across the region and recognises the innovative consultancy that Mark and his team have built in Australia. In 2013 the AMAP region conducted more than 100 studies to help leading brands optimize their brand performance across media channels, with demand expected to further increase in 2014 and beyond.
“Today’s constantly changing media environment has challenged established protocols of media channel and budget allocation. Our clients are looking for help in understanding the role of each channel and also guidance on how to meet brand and performance objectives through integrated marketing campaigns,” said Henning. “Millward Brown’s deep brand building expertise combined with our cross-media and digital effectiveness solutions provide unmatched insight to brands and I look forward to working with our talented media advisory teams across the region to help our clients optimize their media investments to grow brand value.”
Henning will focus on building best-in-market media and digital account strategies, identifying and sharing best practices, ensuring optimal integration with other Millward Brown solutions and swiftly implementing global learnings and innovations. He will also continue to lead Australia’s media and digital practice.
“Mark has worked in the media industry for more than 20 years and has been influential in the evolution of digital marketing in Australia for the majority of his career,” said Ben Dixon, Managing Director for Millward Brown in Australia and New Zealand. “His extensive experience of strategic and innovative consultancy will enable him to drive the performance of our media and digital practice across the AMAP region.”
Henning has held several senior positions within the Australian media industry over the last 20+ years. He joined Millward Brown in 2009 as Director of Digital Solutions, successfully establishing the company’s media and digital solutions offer in Australia. Prior to this, he was Managing Director, APAC, at Facilitate Digital, General Manager at One Digital, and Managing Director at Nielsen//NetRatings.
About Millward Brown
Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (our global qualitative network), a Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Optimor (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP’s data investment management division. Learn more at www.millwardbrown.com.