Lucinda Barlow, Head of Marketing for Google Australia and New Zealand, has been named the winner of IAB Australia’s inaugural Digital Marketer of the Year Award at the 2013 IAB Australia Awards held tonight in Sydney. Barlow was nominated for the Award by M&C Saatchi/Mark.
NRMA Motoring Service’s Head of Marketing and Digital, Jason Stidworthy received a Highly Commended Award.
The Award was launched this year to honour an Australian marketer who has shown bravery in their digital marketing endeavours and who has consistently delivered tangible results for their company or brand through the use of Digital Marketing.
The judges commended Lucinda for her ambitious campaigns, many of which have gone on to be scaled in other markets for Google. They also noted that she wasn’t shy of using offline media where appropriate including print, radio TV and out of home when needed.
Commenting on the Award, Samantha Yorke, IAB Australia’s Acting CEO, said: “While Google has digital at its core, Lucinda still stood out amongst the finalists. Her confidence, great range and depth of approach and innovation have resulted in work that clearly stands up on a global stage. This sort of creativity is something that we as an industry need to support and encourage.”
NRMA’s Jason Stidworthy was commended for his bravery and innovation, with judges noting that getting such a large organisation to change direction and reinvest in new web and mobile platforms would have been tough.
The other finalists were Amanda Leaney of Subaru Australia; Alison Holland from Kimberly Clark; Chris Frame of Bethanie Group and Dominic Byrne from Tyres 4U.
The Digital Marketer of the Year Award was run in assocition with Marketing Magazine and sponsored by TubeMogul.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of AIMIA, Carsales.com, Fairfax Media, Network Ten, News Australia, Mi9, REA Group, Telstra Advertising Network, TressCox Lawyers and Yahoo!7. It has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au