Ed Harrison, CEO of Yahoo7, has been elected as the new Chairman of Interactive Advertising Bureau (IAB) Australia’s Board. Unanimously voted to the role by the IAB Australia Board, Harrison will work closely with CEO Alice Manners to promote the continued growth and success of the interactive advertising industry in Australia. His appointment is effective immediately.
In announcing the appointment, the IAB Australia Board also recognised and thanked exiting chairman Mark Britt for his leadership of the board.
Harrison will be the principal contact and reference for Alice Manners between monthly board meetings and will oversee the roll out of IAB Australia’s upcoming strategies. He will chair all IAB Australia board meetings in accordance with industry best practice and current corporate-governance legislation.
Ed Harrison commented: “I've been involved with the IAB for a number of years and have first-hand experience of the substantial contribution that this organization has made to the industry. I’m extremely grateful to my fellow board members for giving me the opportunity to play a central role within the IAB and I’m looking forward to working with the IAB staff, its members and the increasingly varied mix of stakeholders in our industry.”
Alice Manners, IAB CEO commented: “During Mark Britt’s tenure as Chairman of the IAB Board of Directors, the IAB has delivered significant milestone projects including broadening its remit and establishing a big tent positioning for the digital advertising industry. On behalf of the members and staff of IAB Australia, I wish Mark well and thank him for his contribution to the IAB.”
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
IAB Australia’s board includes representatives of Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia, REA Group, Telstra Media Group, TressCox Lawyers and Yahoo!7. It has four objectives:
- To be the ‘big tent’ for the entire digital advertising industry and define the future of digital advertising
- To deliver the benefits of ad funded interactive experiences to Australians
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers and the press
For further information about IAB Australia please visit: www.iabaustralia.com.au