Partnership provides an always-on view of customer activity across digital and physical retail environments to drive efficiency and ROI
Signal, the global leader in real-time, cross-channel marketing technology, today announced a partnership in Australia with beacon technology provider iProximity. Through the partnership, marketers will have the ability to connect the entire customer journey across all digital channels and into the physical retail environment.
The partnership between Signal and iProximity will enable Signal clients to seamlessly take advantage of beacon technology, providing increased insight into a customer’s online and off-line behaviours to drive engagement, conversions and loyalty and efficiency of marketing campaigns.
Beacons, which automatically trigger a display of contextual information when detected by a Bluetooth-powered app on a consumer’s smart device, are being deployed by an increasing number of Australian retailers, including Commonwealth Bank of Australia (CBA) and Melbourne’s Food and Wine Festival.
Using Signal’s Fuse platform and iProximity technology together, marketers will be able to:
- Detect a customer in-store and personalise mobile app content based on the product(s) a customer has recently viewed on the website.
- Automatically deliver SMS promotions tailored to a customer's known product affinity or purchase history when detected in-store.
- Instantly inform a retail floor sales agent when a high-value customer or qualified lead has entered the store.
- Understand how digital media efforts and owned digital assets are influencing in-store consumer behaviour.
“Signal offers a unified view of the customer that makes it possible for marketers to see the impact and influence that every online and offline touchpoint has on customer behaviour, providing richer insight into the entire customer journey,” said Warren Billington, Managing Director, APAC, Signal. “Beacons are a powerful addition to the marketer's arsenal, and this partnership with iProximity deepens our capabilities to connect data across channels so brands can engage with customers wherever they are, in the most relevant way possible.”
David Burden, Founder, iProximity, commented: “iProximity has a strong track record of enabling retailers to directly influence in-store shoppers at their point of decision. Our partnership with Signal means that marketers now have a complete solution to connect physical world behaviours with all digital channels, giving marketers the ability to better understand how digital media efforts influence in-store consumer behaviour and visa versa. It is the ultimate push-pull synergy to better inform marketing decisions in an increasingly omnichannel retail environment.”
Signal and iProximity will be showcasing their new marketing applications at today’s RetailTech X conference in at the MCEC in Melbourne.
Signal is the global leader in real-time, cross-channel marketing technology. Signal’s Fuse Platform helps marketers collect data from any offline or online source, resolve identity across all consumer touch points, and deliver unified profiles to any marketing or analytics endpoint – all in real time. The platform is ecosystem-neutral and helps data and marketing technologies work better together, driving increased engagement, loyalty, and conversions.
Signal’s technology runs on more than 45,000 digital properties in 158 countries. Our platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy’s, 1-800-Flowers.com, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visit www.signal.co to learn more and follow Signal on LinkedIn and Twitter.
iProximity enables our customers to deeply engage consumers based on their proximity within a location. We incorporate the latest technology including iBeacons, TapBoards, NFC, Dynamic QR Codes, SMS and Wi-Fi combined with the consumer’s smartphone to deliver contextual marketing or information services based precisely on that consumer’s current activity.
iProximity has developed the leading proximity management and campaign platform the “iPX” that simply manages 1 or thousands of campaigns and locations from the cloud. In addition, we have proximity apps including the multi-award winning HelloLocal and unique information discovery products such as TapBoards. With solutions designed for Enterprise and Community, iProximity is the cutting edge provider of proximity solutions.