Signal, the only enterprise-wide customer identity platform, today announced that data-driven advertising expert Jonathan Smith has joined the company as Commercial Director, Australia, New Zealand and Southeast Asia.
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According to a new CMO Solution Guide released today by The CMO Club in partnership with Signal, CMOs are prioritising customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win.
Today, Signal announced the industry’s first and only Customer Identity Solution to offer instant customer recognition and reach across the entire enterprise.
Signal, the global leader in customer identity, today announced a partnership with Tapad, the leading provider of unified, cross-screen marketing technology solutions.
In 2017, identity resolution will become a strategic imperative for brands as the race for consumer attention and loyalty intensifies. Marketers will focus on making their customer identities both persistent and portable, providing the ability to recognise and connect with customers with immediate, consistent and contextually relevant experiences. This forecast is among the findings outlined in Signal’s new special report, “How Digital Marketing Will Change in 2017: What Marketers Need to Know Now.”
Signal, a global leader in real-time, people-based marketing technology, today announced that for the second year in a row it is included on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America.
Signal, a global leader in real-time, people-based marketing, has expanded Australian operations to further service a growing client base across the Asia Pacific region, opening a second office in Melbourne and increasing headcount fivefold since the beginning of 2016. The company also announced a new name for its exclusive audience solution, ‘AmplifyIQ’, and NOVA Entertainment as the newest client.
Australian travelers rely on digital devices more than ever before, increasing their use of smartphones, computers, and tablets for researching travel options and purchasing flights and hotel rooms.
Signal, the global leader in real-time, people-based marketing technology, today announced that it has raised $30M in Series E funding. I2A led the round with participation from other major investors, including Pritzker Group Ventures, Baird Capital, EPIC Ventures, and Silicon Valley Bank.
Adoption of people-based advertising in Australia is rising quickly as advertisers experience superior performance and return on ad spend from addressable media campaigns.
Signal, a global leader in real-time, people-based marketing, today announced that Michael Twomey, one of Australia’s foremost thought leaders and innovators in data-driven digital advertising, has joined the company as Senior Vice President and Managing Director of People-Based Marketing.
Signal, a global leader in people-based marketing, today announced the launch of a new addressable media solution that gives digital advertisers and media buyers the ability to offer consumers more relevant and meaningful content, across devices and channels on publisher sites throughout Australia.
In order to compete for ad spend with companies like Google and Facebook, 80% of digital publishers say they need better data-driven capabilities to help advertisers target their customers at scale, according to a report released today by Econsultancy and Signal, the global leader in real-time people-based marketing.
Marketers have long relied on third-party data for their data-driven marketing efforts. But the most successful data-driven marketers are using first-party data at a significantly higher rate than other marketers, according to a new report from Econsultancy and Signal, the global leader in real-time, cross-channel marketing technology.
Signal, the global leader in real-time, cross-channel marketing technology, today announced a partnership in Australia with beacon technology provider iProximity. Through the partnership, marketers will have the ability to connect the entire customer journey across all digital channels and into the physical retail environment.
Just five percent of Australian marketers have a single view of their customer despite 78 percent reporting a single customer view as important or essential to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect.
Signal, the global leader in cross-channel marketing technology, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of customer data.