IAB Australia has appointed Lisa Walsh, one of the industry’s most experienced research consultants as Director of Research. She joins Daad Soufi, who was appointed earlier this year as Director of Regulatory Affairs.
Her appointment, which is effective immediately, will see Lisa driving IAB’s programs to stimulate online and mobile display and search investment by standardising and simplifying online audience and media measurement, as well as developing and coordinating major research projects that are already underway.
Alice Manners, CEO of IAB Australia commented: “Lisa is an exceptional addition to the IAB team, bringing extensive experience and expertise in the media research environment. She will be working closely with the team to ensure IAB’s research efforts continue to assist the industry with insights into consumer behaviour, technology, brand, multi-channel marketing, measurement and analytics.”
Lisa is an experienced media research consultant with over two decades of experience across all media platforms, digital marketing, cross promotions and media planning. Most recently she was Head of Insights at the Australian Broadcasting Corporation (ABC), with quantitative and qualitative audience research across all media platforms at the core of her work. Lisa worked for ABC for over 13 years, representing it on a number of industry boards and councils; and as a regular speaker locally and internationally. Prior to joining ABC, Lisa spent more than a decade working for Nielsen in media research and consumer marketing.
Pictured: Lisa Walsh
Daad is an experienced regulatory and commercial lawyer with rounded experience acquired from regulation, in house and private practice. Most recently she was Director of Legal and Regulatory Affairs at ADMA (Association for Data Driven Marketing & Advertising). Daad has advised on many technical matters for organisations including NAB, GE, Australian Unity, Bendigo and Adelaide Bank.
Pictured: Daad Soufi
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
IAB Australia’s board includes representatives of Carsales.com, Fairfax Media, Google, Mi9, Network, News Australia, REA Group, Telstra, TressCox Lawyers and Yahoo7. It has four objectives:
- To be the ‘big tent’ for the entire digital advertising industry and define the future of digital advertising
- To deliver the benefits of ad funded interactive experiences to Australians
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers and the press
For further information about IAB Australia please visit: www.iabaustralia.com.au