NewsLifeMedia CEO Nicole Sheffield joins IAB Australia Board

IAB Australia has announced the appointment of Nicole Sheffield, CEO of NewsLifeMedia, to its Board.  Sheffield is recognised as one of the most influential and senior women in Australian media and brings a wealth of experience to the IAB Australia Board from her many and diverse roles across all aspects of the industry.

"I'm delighted to have the opportunity to represent News on the IAB Board.  I look forward to working with the Board to support the fast growing and dynamic interactive advertising industry and the future of digital advertising in this country," said Sheffield.

Sheffield will replace News Corp Australia’s Neil Robinson on the IAB Australia Board.  She will work with Ed Harrison, IAB Board Chairman and Yahoo7 CEO; and the other digital leaders on the Board to proactively define the future of the digital industry in Australia and work to keep it a thriving and fair industry.

“Nicole’s exceptional experience and background will be a great asset to our IAB Board.  Her passion, enthusiasm and industry knowledge will bring additional depth and perspective to our planning and activities in the year ahead,” said Alice Manners, CEO of IAB Australia.

In addition to her roles as CEO of NewsLifeMedia and IAB board member, Sheffield sits on the advisory board of Acquire Learning and is Chair of Marketing and Communications at Chief Executive Women. She has a Bachelor of Arts/Bachelor of Laws from Macquarie University and a Masters of Business from UTS.


About the Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.

IAB Australia’s board includes representatives of, Fairfax Media, Google, Mi9, Network, News Australia, REA Group, Telstra, TressCox Lawyers and Yahoo7. It has four objectives:

  • To be the ‘big tent’ for the entire digital advertising industry and define the future of digital advertising
  • To deliver the benefits of ad funded interactive experiences to Australians
  • To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
  • To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers and the press

For further information about IAB Australia please visit: