AOL has announced a slew of appointment changes as the company adapts to continued high growth around the world. Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia.
“Asia represents a massive opportunity, as almost three billion more people come online over the next few years, with the majority expected from Asian markets” said Khan. “We’re seeing rapid adoption of smartphones, connected TVs and OTT plays, providing a ready market for digital advertisers. At AOL we have the technological solutions to help publishers and agencies meet that demand.”
As well as continuing to oversee the running of AOL Platforms, which enables brands to reach consumers across desktop, mobile and TV through premium video experiences, programmatic buying and performance-driven campaigns, Alex will also be responsible for monetisation of AOL’s editorial brands in Asia including TechCrunch and Engadget.
In his new role, Alex will report into Graham Moysey, Head of AOL International. Robert Woolfrey, Managing Director of Millennial Media in the region, will report to Alex.
Since joining the company in 2013, Alex has been a fierce proponent of AOL’s unified programmatic platform and has spoken regularly at events on how video, data and automation are transforming digital advertising.
Born in the UK, Alex has developed a strong understanding of the Asian market. He was COO of the Catcha Media Group and CEO of Catcha Digital Asia in Singapore and Malaysia before joining AOL. His current position on the Leadership Council for IAB Singapore illustrates his prominence in the Asian digital advertising industry.
Alex’s new position, which comes as AOL seeks to match talents with roles and focuses on the need to build and fulfil demand in a competitive industry, is particularly key for the business. Covering more than half the world’s population with high growth in digital advertising expected across the region – particularly in China, Korea, Japan and Taiwan – Asia is of tremendous importance to AOL as it seeks to connect with two billion consumers by 2020.