AOL today announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of levelling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impression.
Findings from a new global research study commissioned by AOL, show that Australian media buyers and advertisers are gearing up for a dynamic 12 months ahead, as new video formats and approaches to media explode into the market.
AOL today announced that it has launched its global programmatic TV buyer platform, ONE by AOL: TV, in partnership with Multi Channel Network (MCN).
AOL today announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016.
Convertro, a division of AOL Platforms and leading provider of multi-touch attribution technology, has been recognised as a leader in the 2016 Forrester Research report titled “The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016.”
Making a difference is in AOL’s DNA. Nearly every day, the company unleashes initiatives focused on making the world a better place. AOL plays a powerful role in bringing communities together, raising awareness and educating individuals through its content, distribution and platforms.
AOL has announced the appointment of Stephanie Famolaro as Sales Director Australia and New Zealand, a promotion from her previous role as head of platform sales for AOL Platforms. Her appointment further strengthens the gender balance in AOL’s leadership team in Australia and New Zealand, which includes Nikki Retallick, Head of Data and Attribution APC, and Yasmin Sanders,Senior Director, Programmatic TV.
The State of the Video Industry report from AOL shows continued growth in the use of digital video in Southeast Asia, with budgets being switched from other media.
AOL has revealed the appointment of Nikki Retallick to a new role in its team in Sydney, Australia. The position will focus on data and attribution, two fundamental building blocks in AOL’s unified programmatic solution for publishers, advertisers and agencies alike. Nikki will work across Australia and the APAC region.
AOL unveils ONE by AOL: Publishers, offering AOL’s advanced content and distribution capabilities to Australian publishers.
Built by a publisher for publishers; offering brings together AOL’s advanced content and distribution capabilities to redefine monetization
AOL has announced a slew of appointment changes as the company adapts to continued high growth around the world. Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia.
Expanded agreement allows advertisers to purchase Dailymotion’s global, multi-screen, in-stream inventory directly through ONE by AOL
AOL Platforms has announced the Australian launch of ADTECH and Marketplace, two solutions that will make it easier for advertisers to place targeted, effective campaigns on AOL and third party publisher sites.
AOL Platforms, a division of media technology company AOL, has expanded its commitment to Southeast Asia with the appointment of Carl Costa as Regional Business Lead.
As part of its focused mission to simplify the digital ad ecosystem, AOL has announced the official launch of AOL Platforms in Australia and a global brand alignment as part of the North American launch of ONE by AOL.™ ONE by AOL is an open, unified programmatic platform enabling marketers to optimise against campaign goals across all screens, formats and inventory types.