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AOL Evolves Header Bidding, Solves Mobile Revenue Challenges for Publishers and App Developers with New Smart Yield

AOL today announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of levelling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impression.

AOL Launches DeskAid for Australian Non-profit Startups

Making a difference is in AOL’s DNA. Nearly every day, the company unleashes initiatives focused on making the world a better place. AOL plays a powerful role in bringing communities together, raising awareness and educating individuals through its content, distribution and platforms.

New Sales Director role secured by another leading female at AOL Australia

AOL has announced the appointment of Stephanie Famolaro as Sales Director Australia and New Zealand, a promotion from her previous role as head of platform sales for AOL Platforms. Her appointment further strengthens the gender balance in AOL’s leadership team in Australia and New Zealand, which includes Nikki Retallick, Head of Data and Attribution APC, and Yasmin Sanders,Senior Director, Programmatic TV.

Nikki Retallick Takes on Data and Attribution at AOL

AOL has revealed the appointment of Nikki Retallick to a new role in its team in Sydney, Australia. The position will focus on data and attribution, two fundamental building blocks in AOL’s unified programmatic solution for publishers, advertisers and agencies alike. Nikki will work across Australia and the APAC region.

Alex Khan heads Asia for AOL

AOL has announced a slew of appointment changes as the company adapts to continued high growth around the world. Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia.

AOL makes advertising simpler, again

AOL Platforms has announced the Australian launch of ADTECH and Marketplace, two solutions that will make it easier for advertisers to place targeted, effective campaigns on AOL and third party publisher sites.

AOL Platforms Launches in Australia

As part of its focused mission to simplify the digital ad ecosystem, AOL has announced the official launch of AOL Platforms in Australia and a global brand alignment as part of the North American launch of ONE by AOL.™ ONE by AOL is an open, unified programmatic platform enabling marketers to optimise against campaign goals across all screens, formats and inventory types.

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