Alice Manners, CEO of IAB Australia has announced her intention to step down from her role as CEO of IAB Australia to take up a new role in Perth. Her tenure at IAB Australia will end in May.
Commenting on Alice’s departure, Ed Harrison, Chairman of IAB Australia said: "Alice's contribution to the industry has been immense. She has driven substantial change for both the Association and our industry, delivering a suite of initiatives which have contributed to the ongoing health and growth of the digital advertising ecosystem. On behalf of the board, I would like congratulate Alice on her many achievements. She leaves the IAB in great shape and well positioned to face the future."
Manners joined IAB Australia in mid 2013 with a remit to empower the media and marketing industry to thrive in the digital economy. Her 'big tent' transformation strategy has seen IAB Australia grow and broaden its membership and stakeholder base, while adapting to the rapidly changing digital advertising landscape, particularly in the area of mobile. Alice was instrumental in creating the Ad Tech Advisory Council and Agency Advisory Group, as well as establishing a Mobile Centre of Excellence. She also facilitated the audience measurement tender process and reappointment of Nielsen as the preferred supplier.
Manners will end her time with the IAB on a high, having launched the all-important Digital Ratings Monthly, delivering global audience measurement best-practice and providing local publishers, advertisers and agencies with greater understanding of online audiences.
IAB Australia will commence a search for a replacement immediately and Alice will assist the Board during a transition period.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.
By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au