SaleCycle appoints new Chief Revenue Officer to lead growth in APAC region

Behavioural Marketing Solutions Company SaleCycle, has solidified its presence in the Australian market, announcing the appointment of Chris Brinkworth as Chief Revenue Officer of the Asia-Pacific region.

Based in Sydney, Brinkworth will be responsible for leading the SaleCycle business through its next phase of expansion though the wider APAC region.  This will include the strategic growth and development of end-to-end service teams to support acquisition focused enterprise businesses that are struggling to convert online traffic.

SaleCycle has flagged its intention to make additional hires in both Sydney and Hong Kong over the coming months to bolster its existing sizeable Singapore based technology, design and campaign management team.

With more than 98% of traffic leaving websites without converting, SaleCycle provides a personalised safety net for marketers. Its technology is designed to engage website visitors, prevent abandonment from carts and sign-up forms, and reconnect companies with visitors who do exit. 

SaleCycle provides its online abandonment solutions to over 60 enterprise companies across APAC including Australian based HP, Sunglass Hut, Lorna Jane and Chemist Warehouse.  Internationally it works with brands including Ralph Lauren, IKEA and Virgin Atlantic.

Founder and CEO of SaleCycle, Dominic Edmunds said, “Chris is an experienced marketer, enterprise technology consultant and is a respected industry business leader on three continents. He could not be more suited for navigating this new growth stage across this important market for our organisation.”

“Australia is going through a painfully expensive learning curve on how to convert their Facebook and Google investments,” Brinkworth said. “Leading this dedicated team to design, deploy and optimise personalised overlays and email messages to trigger at the exact moment of exit intent, will be a great way for me to help the local industry.

Brinkworth has more than 15 years experience in the industry having been involved in the foundations of the attribution, data and tag-management space.  He joins SaleCycle from Ensighten, where he managed the realignment of the APAC business following its acquisition of TagMan. Previously he was responsible for the successful launch and growth of the TagMan business in the USA.

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About SaleCycle

Founded in 2010, behavioural marketing company SaleCycle helps businesses create better customer journeys online.

Putting customers at the heart of everything they do, SaleCycle uses behavioural data to help optimise conversion rates, recover abandoned sales and increase customer lifetime value. The end result is increased online sales.

With offices in the USA, UK, France and Singapore, SaleCycle fuels the growth of over 500 companies, including the likes of Ralph Lauren, IKEA and Virgin Atlantic.

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