IAB Australia has signalled its intent to listen and evolve, announcing today that it has appointed Vijay Solanki as its new CEO. Solanki, who most recently drove the digital transformation program at Southern Cross Austereo as Chief Digital Officer, will commence work in August. The appointment follows a three month executive search process.
Ed Harrison, IAB Australia’s Chair commented: “Having spent much of his career in digital marketing roles, Vijay brings a new set of skills and perspectives to the IAB. He will be tasked with bringing together an increasingly broad range of stakeholders including advertisers, agencies, media and technology business and charting a new course of growth and increased purpose for IAB as the ‘go to’ partner for all things digital.”
On joining the IAB, Solanki said: “My strong roots in marketing strategy and my belief that technology is the armoury of the modern marketer allow me to bring empathy to the role and I intend to use this as I meet senior marketers, agency leads and publishers. Their input will help me shape our strategy to extend IAB’s role as the trusted partner for any organisation navigating the digital world.”
Solanki has more than 20 years international marketing, digital, brand, and media experience across large corporate and digital pure play organisations. Prior to working with SCA, Solanki was the senior director for Global Digital Innovation at Philips. He has also held senior roles with Unilever, BP, lastminute.com, and was the global launch marketing director for Shazam.
Solanki’s appointment follows the departure of Alice Manners from the IAB at the end of May.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.
By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au