Launches IAB First50 Tour
Invites agencies and marketers to engage and share insights
Newly appointed IAB Australia CEO, Vijay Solanki, has launched a “First50” tour which will see him meet with 50 key organisations and stakeholders in the digital industry over the coming months. Solanki, who began in the CEO role on 26th July, has already met with a number of key stakeholders including IAB members and Council members and is scheduled to meet with IAB US and UK representatives in September.
Solanki is now calling for interested agencies and marketers with a view on the IAB to contact him directly to participate in First50 meetings. Digital businesses who want to get IAB up to speed on their operations are also encouraged to get in touch with the IAB to participate in one of the planned Digital Immersion Days.
“I’m taking a marketing approach combining qualitative and quantitative research to build a future looking proposition and strategy for the IAB. I’m keen to engage senior marketers and agency heads as well as publishers in this research process to ensure we hear from a cross-section of our stakeholders,” said Solanki.
“Digital businesses will be equally important and I’m planning several Digital Immersion Days that will allow me the privilege of gaining insight into the guts of several digital operations. I’ve already had the promise of a few of these and am looking for more,” said Solanki.
According to Solanki, while the IAB is acknowledged as the industry guardian of all things digital related, including standards, measurement and guidelines, the insights gained from the First50 tour and Digital Immersion Days will provide him with the opportunity to get the real pulse of the Association and industry; and then to evolve the IAB platform and remit.
Solanki can be reached via CEO@iabaustralia.com.au
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.
By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au