IAB Australia has announced that Libby Minogue, REA Group’s Executive General Manager of Media and Marketing, has joined the organisation’s board. Recognised as a digital leader in media advertising, Minogue brings to the IAB her 20 years of experience from diverse roles in Australia and overseas. Libby also is on the Board of Tennis Australia.
“I am looking forward to getting into the exciting and important initiatives that will take place in the coming year,” said Minogue of her recent appointment. “There is a vast and deep pool of talent and experience in and around the IAB. Its board, staff, member base and extensive industry network, both here and overseas, are perfectly positioned to tackle the challenges the industry faces and move us forward, and it’s good to be a part of that momentum.”
The fourth woman of nine appointed board members, Minogue and the other board members will help steer the IAB in new directions in 2017, according to IAB CEO Vijay Solanki.
“Libby is an awesome addition to the board,” said Solanki. “Her strong commercial knowledge and leadership in digital is already proving invaluable to the IAB.”
Prior to joining the REA Group, Minogue was the National Director of Integration and Content Partnerships at MCN, responsible for the strategy, management and implementation of integrated media sales across multiple screens, brands and platforms. She also has also worked with Fox Cable Sports Networks in the U.S.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.
By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au