IAB Australia has continued to strengthen its team, announcing today that Jonas Jaanimagi has been engaged as Executive Consultant. Jaanimagi will provide support for the IAB Technology Council and working groups, as well as driving initiatives including the Ad Portfolio update.
Well known and respected in the Australian media industry, Jaanimagi was most recently Head of Media Strategy and Operations at REA and an IAB Executive Board member. He has more than 18 year’s digital experience working in both the UK and Australia.
“Jonas is a godfather in the world of advertising technology,” said Vijay Solanki, CEO of IAB Australia. “He knows the tech, how it connects with business commercials and he also knows how to connect the technology community. His understanding of the digital ecosystem will be critical in the key projects we have lined up for him.”
Jaanimagi commented: "At a time when our industry must look to work together and collaborate in areas related to technology and general standards, I'm delighted to be able support the IAB; an organisation I know very well.
“Passionate, talented people using cutting-edge digital technologies are the key facets that make our industry so exciting and enjoyable to work in. The IAB works tirelessly to support both these areas, thereby underpinning the growth of digital media in Australia.” said Jaanimagi.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.
By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au