Libby Minogue appointed to the newly created role of Deputy Chair
IAB Australia today announced that Cameron King, Managing Director of Digital Revenue at News Corp Australia will Chair its Board effective immediately. King will serve as Chair until News Corp’s Board Chair tenure ends in September 2018. He replaces outgoing Chair Nicole Sheffield, who announced her resignation from News Corp Australia in February this year.
Libby Minogue, Executive General Manager, Media and Content REA Group, has also been appointed to the newly created role of Deputy Chair. The position of Deputy Chair has been introduced to add additional depth to the Board and to help manage increased IAB Council activity and output.
King commented “I’m looking forward to continuing Nicole’s work in driving forward a number of important initiatives that impact IAB members, including measurement, standards and transparency, and working with Libby and the rest of the talented and supportive IAB Board.”
A prominent figure in the digital industry, King is well-regarded for his leadership and passion for digital media. Since joining News Corp Australia in 2008, he has worked in senior commercial positions until most recently being appointed Managing Director, Digital Revenue in September 2017. He will work closely with Minogue, as Deputy Chair and CEO Vijay Solanki to continue to champion and evolve online advertising.
Minogue brings more than twenty years’ experience in the media and entertainment sector in Australia and the USA. Prior to joining the REA Group, she was National Director of Integration and Content Partnerships at MCN.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited www.iabaustralia.com.au is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.
By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation.