New Demand-Side Platform (DSP) agnostic platform enables brands to access Afterpay’s shopper insights across premium publisher inventory
Afterpay, part of Block, Inc. (NYSE: XYZ) which also includes Square, Cash App, Tidal and Proto, today announced the official launch of Afterpay Curate, a flexible commerce media solution powered by Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company.
Afterpay Curate empowers brands and agencies to tap into Afterpay’s powerful shopper insights, layered seamlessly onto premium, brand-safe publisher inventory across the DSP of their choice. The launch represents a fundamental shift in how advertisers engage commerce audiences and is designed as a flexible, DSP-agnostic entry point into the Afterpay Ads ecosystem. Ideal for both non-endemic brands and Afterpay merchants seeking off-network reach, Curate allows advertisers to test-and-learn commerce media before scaling into deeper managed solutions.
The launch of Curate marks an important milestone in the expansion of Afterpay Ads, Afterpay’s newly unified advertising offering, which brings together Curate (offsite), Afterpay Media Network (offsite) and Afterpay’s Affiliate program (onsite). This integrated suite offers merchants and agencies a cohesive set of high-intent commerce media solutions—all powered by Afterpay’s proprietary purchase data and built to drive meaningful business outcomes.
"Today's consumers are rewriting the rules of retail, and they expect brands to meet them where they are. We’re doing the same for advertisers," said Andrew Gilbert, VP Advertising in Australia and New Zealand. "Through Afterpay Curate and the Afterpay Ads network, we're not just offering unrivalled audience insights – we're providing brands with a window into the future of shopping. Our unique visibility into consumer intent, combined with our privacy-first infrastructure, enables brands to ===connect with high-value audiences in ways that drive real business outcomes while maintaining the trust we've built with our community."
Afterpay Curate empowers advertisers to reach high-intent shopper audiences across premium publisher inventory while providing:
Accessibility: Activating directly from existing DSP seats, bypassing IO-based barriers for self-serve control.
Flexibility: To run pilots or always-on programs, scaling seamlessly as needs evolve.
Control with Scale: Afterpay retains control of audience curation, ensuring consistent quality and performance across all DSPs, with a privacy first mindset at all times.
"We're taking the deep understanding we've built through hundreds of millions of customer interactions and removing the traditional barriers that have kept brands from accessing premium commerce media. Now any advertiser can tap into these insights directly through their existing DSP, with the flexibility to test, learn, and scale as they see fit," continued Gilbert.
Yael Milbank, Managing Director, ANZ at Magnite, emphasised the transformative potential of the partnership. "Afterpay has fundamentally changed how millions of consumers think about shopping and payments. By combining their unique commerce intelligence with our premium publisher relationships, we're creating new opportunities for brands to participate in this transformation. This collaboration goes beyond traditional advertising – it's about connecting brands with consumers who are actively shaping the future of retail, underpinned by Magnite technology.”
Afterpay Curate is available now for brands and agencies across Australia. For partnership inquiries and media opportunities, please contact the Afterpay Ads team - afterpayads@block.xyz.
Yael Milbank, Managing Director, ANZ at Magnite
About Afterpay
Afterpay is transforming the way we pay by allowing eligible shoppers to buy products immediately and pay over time - enabling simple, transparent and responsible spending. We are on a mission to power an economy in which everyone wins. Afterpay is offered by thousands of the world’s favorite retailers and used by millions of active global customers. Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, where it is known as Clearpay. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: XYZ)).
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Block, Inc.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone. Block.xyz