Netflix and Wesfarmers retail media business One Media are part of the latest cohort of 16 brands, agencies, platforms, and adtech organisations to join IAB Australia, offering their support to help grow sustainable and diverse investment in digital advertising in Australia. Other new members to join IAB over the last quarter include Ebiquity, Mortar AI, ND Agency, Strike Social, TopSort, Vantage, Thorndyke, Gain Theory, Bonfire, Media Merchants, Dynata, Audio Stack and LinkedIn.
All IAB members participate in the industry body either through Councils and Working Groups or as general members. More than 300 industry leaders feed into the IAB Council and Working Groups providing a broad, collective voice to address key issues and challenges faced by the industry, by marketers and by the members’ own organisations. Their work includes helping set Australian specific standards and guidelines, driving education initiatives and developing key industry resources.
Gai Le Roy, CEO of IAB Australia commented “Each new member brings a unique perspective to how digital advertising can evolve responsibly and drive growth in Australia. From streaming and retail media to data and measurement, the strength of the IAB community lies in bringing these diverse players together to solve real-world challenges and build smarter, more accountable practices.”
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About the Interactive Advertising Bureau
IAB an independent industry association with nearly 9,000 members globally spanning media owners, publishers, technology companies, agencies, and advertisers. It works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
As one of 45 IAB offices globally, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia as well as demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.