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Advertising Marketplace
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Screenvision Media, a national cinema advertising leader, today announced they have formed a strategic alliance under which Screenvision Media will, for the first time ever, make select inventory available to automated buyers via Rubicon Project’s leading Guaranteed Orders platform.
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces worldwide, today reported its results of operations for the fourth quarter and year ended December 31, 2015.
Research from ExchangeWire Research, in association with Rubicon Project (NYSE:RUBI), has found that brands are focusing their advertising budgets on high-impact mobile native and video campaigns executed in mobile apps (where consumers now spend more than two hours per day).
Net-worxs Software has announced it has partnered with Rubicon Project (NYSE:RUBI) to expand automated advertising in Australia, a first within the WiFi industry.
Gameloft Advertising Solutions has announced a partnership with Rubicon Project (NYSE: RUBI) which operates one of the largest advertising marketplaces worldwide, to automate mobile advertising across its eight billion impressions via Rubicon Project’s proven and rapidly scaling Exchange Application Programming Interface (xAPI).
Rubicon Project, which operates one of the largest advertising marketplaces in the world, has appointed Rick Mulia as Managing Director for the JAPAC region, effective immediately.
Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Zynga (Nasdaq: ZNGA), a leading social game developer, announced today that for the first time ever marketers will be able to access Zynga’s premium guaranteed and reserved inventory via programmatic buying.
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