Netflix, Pfizer Australia and Wesfarmers retail media business One Media are part of the latest cohort of 16 brands, agencies, platforms, and adtech organisations to join IAB Australia, offering their support to help grow sustainable and diverse investment in digital advertising in Australia. Other new members to join IAB over the last quarter include Ebiquity, Mortar AI, ND Agency, Strike Social, TopSort, Vantage, Thorndyke, Gain Theory, Bonfire, Media Merchants, Dynata, Audio Stack and LinkedIn.