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media intelligence

New Global Report Highlights Growing Pressure on PR Teams to Prove Value Amid Flat Budgets and Rising Expectations

Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, a global study examining how PR and communications teams are planning, prioritising and adapting amid increasing scrutiny and resource constraints. The report revealed a lack of resources and proving ROI (return on investment) as the top challenges for PR professionals, while 40% of organisation’s leaders have a limited understanding of their PR team's work.

Australians spend the equivalent of a full-time job online each week

Australians are spending more time online than ever before, clocking an average of 41 hours per week, the equivalent of a full-time job and well above the global average of 33 hours. Nearly half that time is spent on social media, highlighting the growing dominance of social platforms in shaping how Australians connect, consume and make decisions.

Meltwater Launches GenAI Lens in Australia, Giving Brands Visibility into How They’re Portrayed by AI Tools

Meltwater, a global leader in media, social and consumer intelligence, has today launched GenAI Lens in Australia, a first-of-its-kind enterprise-ready, multi model GenAI tool. Available through Meltwater’s Monitor feature, allows companies to monitor and analyse how their brand, competitors and industry are represented across the world’s most widely used generative AI platforms.

Meltwater unveils latest AI innovations led by Mira

Meltwater, a global leader in media, social and consumer intelligence, has unveiled its latest AI innovations, led by Mira, a game-changing AI teammate marking the next evolution in Meltwater’s AI-powered product suite. Combining the power of AI agents with GenAI, Mira delivers instant insights through an intuitive chat-based interface, streamlining time-consuming workflows such as news briefings, brand monitoring, competitive intelligence and much more.

Winners and Sinners: Who took centre court in the Australian Open

The 2025 Australian Open delivered a tournament of surprises, breaking attendance records through an expanded strategy designed to appeal beyond traditional tennis fans. Meltwater, a global leader in social and media intelligence and data analytics, reported a significant uptick in engagement, with the tournament attracting 2.63 million mentions and 28.6 million engagements—up from 2.24 million mentions in 2024.

Australians show signs of digital detox with social media use dropping dramatically

Australia is showing the signs of a nationwide digital detox, with social media use falling sharply across many platforms according to Digital 2024 - July Global Digital Statshot Report. Published in partnership with Meltwater, a global leader in media, social and consumer intelligence, and global creative agency, we are social, the report found a significant drop in the time spent over the last quarter. Even younger Australians seem to be getting less social, with Snapchat monthly app sessions falling by 11% and TikTok by 9%.

Meltwater unveils new Meltwater Copilot built in collaboration with Microsoft

Meltwater, a global leader in media, social and consumer intelligence, today unveiled its latest innovations as part of its annual Mid-Year Release. With its marquee release, Meltwater aims to reinvent the way that communications and marketing professionals interact with data through the new Meltwater Copilot, developed as part of a market-making collaboration between Meltwater and Microsoft. 

Digital 2024: Global social media users pass 5 billion milestone

Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024, their latest annual report on social media and digital trends worldwide.

In a year full of digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3 percent of the world’s population. The global total increased by 266 million over the past year - an annual growth of 5.6 percent.

Meltwater Boosts Australian Growth with New Enterprise Suite

Meltwater, a global leader in media intelligence and data analytics, announced the availability of Meltwater Enterprise Intelligence Suite, a unified, comprehensive offering that provides actionable insights and transformative impact to enterprise clients as the company continues to drive its growth in Australia and the APAC region as the only all-in-one data-as-a-service provider.

Facebook remains top channel for APAC social media marketing

Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it seems it is yet to be leveraged by marketers at the same rate as those well-established platforms.

 

Meltwater Builds on APAC Growth Momentum

Meltwater, a global leader in social and media intelligence, has continued to build on its growth in Australia and the APAC region with an expanded offering to its social analytics suite, internal promotions to its leadership team, and a new strategic partnership with NewsGuard.

Meltwater Powers Up for APAC Growth

Meltwater, a global leader in media intelligence and data analytics, has continued to cement its place as the only all-in-one data-as-a-service provider in Australia and the APAC region with the announcement of several product enhancements, an expansion of its local team and the addition of several new premium clients, including IKEA Australia.

Meltwater Appoints John Bissinella as Enterprise Solutions Manager

Meltwater has appointed seasoned media intelligence executive, John Bissinella as Enterprise Solutions Manager for ANZ to help drive the continued expansion of its Enterprise solutions. He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available.

Meltwater acquires Oxford University spin-off, DeepReason.ai, to help build one of the largest knowledge graphs of public information

Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into a definitive agreement to acquire artificial intelligence start-up DeepReason.ai, a spin-off from Oxford University’s computer science department, for $7.3m in a combination of cash and meltwater equity including earn-outs contingent on reaching technical milestones and retention requirements.

Australia ranked bottom of the class by world’s media and social media ahead of COP26

In the lead up to the United Nations Climate Change Summit (COP26) Australia has been ranked as a D- by most global media and social media users. Data shared today by a leading global SaaS provider of media intelligence and social analytics, Meltwater Australia, shows that more than 1000 international publications have described Australia as “the worst greenhouse gas emitters”. In addition, more than 2,800 mentions referencing the Australian government’s “failure to commit” were posted socially in the last month.

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