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programmatic DOOH
Australian agencies are increasingly using programmatic digital out of home advertising, moving from experimentation to regular consideration in campaign planning according to the IAB Attitudes to Programmatic Digital-Out-of-Home report released today. A similar trend is occurring in Europe, with agencies there identifying pDOOH as the top programmatic growth area for 2025.
Leading Out-of-Home media company JCDecaux today announced it has launched programmatic trading and a new audience measurement system at Sydney Airport. The introduction of programmatic trading and Airport Audience Measurement (AAM), JCDecaux’s proprietary airport audience measurement system, is a first in Australia and gives advertisers the ability to enhance engagement with airport travellers by delivering more relevant and timely campaigns.
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