Data released today by PricewaterhouseCoopers has confirmed online as the industry darling, with online advertising expenditure surpassing Free to Air TV advertising revenue for the calendar year for the first time since the start of data collection in 2002.
IAB Australia will host a ‘town hall’ meeting on March 19th 2014 for agencies, marketers and publishers to discuss the industry priorities and issues around online audience measurement including the need for measurement which moves beyond the desktop to mobile, tablet and other smart devices.
With mobile advertising now one of the fastest growing segments of the Australian online advertising market, IAB Australia has today put a call out to marketers to ensure they develop their creative and campaigns in a mobile compatible format.
Clemenger BBDO’s simple yet highly innovative campaign, Australia Post Video Stamp has swept the field to be named the winner of IAB Australia’s Creative Showcase 8.4.
Six months after her appointment, IAB Australia’s CEO Alice Manners today outlined a plan for the Association which will see it broaden its remit to support the entire digital advertising industry and help it provide and demonstrate the benefits of ad funded interactive experiences to all Australians.
Advertisers, agencies and publishers know that the clock is ticking with 13 new Australian Privacy Principles (APPs) coming into affect on 12 March 2014.
IAB Australia today announced Nina Nyman has been promoted to Director of Events and Education.
Clemenger BBDO’s highly engaging and artistic campaign, “The Melbourne Remote Control Tourist” has impressed the judges and been named the winner of IAB Australia’s Creative Showcase 8.3.
IAB Australia has taken another significant step to drive the growth of the online and mobile market, announcing that it has joined forces with seven key publishers to invest in and launch a Mobile Audience Panel Measurement Pilot.
Online advertising has continued its strong growth, exceeding $1bn in the September 2013 quarter while recording 25 percent growth year on year from September 2012 and 4.6 percent on the prior quarter according to IAB Australia’s Online Advertising Expenditure Report (OAER) which is produced by PricewaterhouseCoopers (PwC) and was released today.
VML’s highly engaging and well executed campaign, The Missing Person Pre-Roll has impressed the judges and been named the winner of IAB Australia’s Creative Showcase 8.2. Lavender picked up second place with its interactive campaign Pay Pig; and The Monkeys snared third place with its Intelligent Sounds campaign.
The Interactive Advertising Bureau’s (IAB) ninth annual IAB MIXX Awards winners were announced tonight at a gala that featured the interactive advertising pioneers, creatives, brands and agencies that push the digital industry to greater heights of engagement and impact year after year.
IAB Australia’s Measurement and Research Council has today issued its updated Digital Brand Ad Effectiveness Research Guidelines.
IAB Australia has today announced has endorsed two US Mobile Advertising Guidelines which outline best practice around mobile rich media ads and creative unit specifications for agencies, publishers and advertisers alike.
Leo Burnett’s interactive campaign for the Australian Bureau of Statistics, Run That Town has impressed the judges with its sophisticated creativity and imagination and been named as the winner of IAB Australia’s Creative Showcase 8.1.
IAB Australia has today launched its Social Media Comment Moderation Guidelines which set out recommendations on how organisations should moderate user generated comments that are posted to social media channels.
Lucinda Barlow, Head of Marketing for Google Australia and New Zealand, has been named the winner of IAB Australia’s inaugural Digital Marketer of the Year Award at the 2013 IAB Australia Awards held tonight in Sydney.
GPY&R Melbourne has won three Awards at the 2013 IAB Awards including the prestigious ‘Best in Show’ award for its “Mobile Medic” campaign developed for Defence Force Recruiting.
Australia’s online advertising market is responsible for contributing $17.1 billion to economic output (GDP) providing over 162,000 direct and up to 238,000 indirect jobs according to a new report, Digital Dollars, released today by PwC.
Reactive’s highly interactive and well executed campaign, The Most Powerful Arm Ever Invented has impressed the judges and been named the winner of IAB Australia’s Creative Showcase 7.6. Havas Worldwide Sydney picked up second place with its exceptional campaign Fundawear; and SOAP Creative snared third place with its Lynx Apollo campaign.
