Interactive Advertising Bureau (IAB) Australia today released three draft video advertising standard guidelines and best practices for Australia for a two week industry review period. The guidelines, which include VAST and VPAID, have been developed by the IAB’s Standards and Guidelines Council (S&GC) and they seek to simplify the digital video advertising planning, buying and selling process for marketers, agencies and media companies.

Seagate Technology (NASDAQ: STX) today announced its latest enterprise solutions designed to deliver storage for the widest range of application environments. Joining the industry’s most award-winning enterprise lineup, these solutions include: two new members of the Pulsar® Solid State Drive (SSD) family that deliver the ultimate enterprise performance, endurance and reliability; two next-generation Savvio® 15K and 10K hard disk drives (HDD) optimized for a balance of high performance and capacity; and the latest Constellation® ES.2 3TB HDD for pure capacity-optimised mass storage needs.

The last few years has seen great strides in the sophistication of online advertising. Advertisers can target messages based on a user’s on-site behaviour. The use of cookies has enabled data to be shared between websites to develop more meaningful view of the consumer, enabling carefully targeted advertising that is relevant to the customer and more cost-effective for the advertiser. Some web users are understandably concerned though, that this comes at the expense of privacy.

Global digital group AD2ONE has been appointed the exclusive agency partner to assist Australian Radio Network (ARN) extend its reach online.

Adconion Media Group APAC President Alex Littlejohn has been re-elected by the IAB members to represent them on the IAB Australia Board of Directors for one year, ending 31st March 2012.

Global market research agency, Millward Brown, today announces the appointment of Daren Poole, as global brand director for Link, its ad optimisation solution.

JACKASS 3.5 fans won’t want to miss the latest instalment of the highly successful JACKASS franchise, which will be premiering online tomorrow (1st April). Featuring all new, never-before-seen material made specifically and solely for online, JACKASS 3.5 will be presented in weekly instalments at Joost.com. Fans can also view the series through a Joost player on the Jackass Facebook page, home to more than 8 million Jackass fans. For those wanting a sneak peak the JACKASS 3.5 first-look trailer is available on Joost.com.

Brocade today announced a number of investments, including a $100 million evaluation program designed to enable eligible customers in the Asia Pacific region to quickly deploy Ethernet fabrics as the foundation for highly virtualised data centres. Brocade believes that the IT trends driving transformation in this region make it prime to adopt this fundamental technology to migrate to private, public and hybrid cloud computing architectures.

Entries are now open for the 2011 IAB Australia Awards with media and creative agencies and marketers Australia wide invited to submit entries to the awards that celebrate the best Australian interactive advertising campaigns. Submissions are being accepted online at www.iabawards2011.com.au and entries close on Thursday 5th May 2011.

Einsteinz Communications is delighted to announce that our Managing Director Pru Quinlan has been listed as a finalist for the 9th Annual IT Journalism Awards in the category of ‘Best Media Relations’.

Brocade (Nasdaq: BRCD) today announced software release version 12.3 for the Brocade® ServerIron® ADX Series of application delivery switches, which enables these platforms to act as a seamless gateway between existing IPv4 networks and modern ones built on IPv6. This gateway functionality enables Brocade customers to adopt IPv6 technology pragmatically and support both IPv4 and IPv6 environments simultaneously, offering them a seamless and non-disruptive migration path.

Communications Alliance and the Institute for a Broadband-Enabled Society (IBES) at the University of Melbourne today announced a research project exploring communications regulation in the digital economy.

Millward Brown and Dynamic Logic in co-operation with the World Federation of Advertisers (WFA) have researched what people around the world gain by becoming fans of brands, what global marketers expect from social media and what drives most value for both groups.

A group of leading businesses and industry associations in the online advertising sector, the Australian Digital Advertising Alliance (ADAA), has today published Australia’s first self-regulatory Guideline for companies engaged in third party online behavioural advertising (OBA).

Nominations have opened for the Australian communications industry’s premier awards, the ACOMMS, with 10 categories reflecting the development, innovation and service focus that underpin the sector

Brocade® (Nasdaq: BRCD) today announced that Hurricane Electric, an Internet backbone and colocation provider, has future-readied its business to support massive bandwidth demands and device growth by implementing Brocade Internet Protocol version 6 (IPv6) switches and routers into its geographically distributed network. By leveraging its Brocade infrastructure, Hurricane Electric now operates the largest IPv6 Internet backbone in the world, measured by the number of networks connected. As of January 2011, Hurricane Electric became the first Internet backbone worldwide to connect to 1200 IPv6 networks.

NTT Australia, a wholly owned subsidiary of NTT Communications Corporation (NTT Com), today announced it has deployed a global managed network for the Australian-based rare earths mining company Lynas Corporation Limited (ASX: LYC).

Dimension Data announced today that it is the recipient of four global Cisco Partner Summit awards and 28 theatre, regional, country and segment awards. Cisco unveiled the winners on 1 March at its annual channel partner conference in New Orleans.

Following extensive industry review, IAB Australia today issued its Universal Advertising Package (UAP), a set of industry-agreed standards for online advertising placements. The UAP has been issued to update the Australian industry-agreed standards for online advertising placements and guidelines for new forms of advertising not included in the first 2008 released standards.

Seagate (NASDAQ:STX) today began shipments of the industry’s most elegant, easy-to-install 3TB desktop drive – the Barracuda® XT hard drive – a product that eliminates the need to purchase extra hardware or software to overcome the 2TB barrier. The Barracuda XT hard drive delivers the highest available capacity for home servers and workstations, high-definition video editing and production systems, high-performance PC gaming systems and desktop PCs.