IAB Australia establishes Mobile Advertising Council

IAB Australia today announced that it has established a Mobile Advertising Council (MAC). The Council, which is the fourth working group to be established by IAB Australia, will include representatives from IAB members, as well as AIMIA and the MFA.

Communications Alliance files Online Copyright Submissions

Communications Alliance has today filed submissions seeking leave from the High Court of Australia to intervene as amicus curiae (friend of the Court) in the Roadshow Films v iiNet Limited case, concerning online copyright.

Brocade Advances Cloud Service Delivery

(Nasdaq: BRCD) today announced new features designed to enable service providers to build resilient, cloud-optimized networks and transform their businesses to maximize profitability and infrastructure investment.

Nielsen online audience measurement data release endorsed by IAB Australia

After an exhaustive process of review, IAB Australia announced today that Nielsen’s new hybrid methodology known as Nielsen Online Ratings has met the conditions of its Deed of Endorsement and as a result Nielsen is now entitled to use the term ‘Preferred Supplier’ for its online audience measurement data.

Primus Telecommunications Group at NYSE

PTGi (Primus Telecommunications Group) (NYSE: PTGI), a global facilities-based integrated provider of advanced telecommunications products and services, visited the NYSE to mark its recent listing. In honor of the occasion, Chairman, President and CEO Peter D. Aquino rang The Closing BellSM.

Online audience measurement moves closer to market readiness

IAB Australia and Nielsen have today released a comprehensive set of reference materials regarding the new hybrid online audience measurement solution, Nielsen Online Ratings (NOR), addressing both technical and more general industry queries.

MediaMind scoops local Tourism Australia digital account

MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, today announced it has been appointed OMD’s digital advertising partner on the Tourism Australia account in Australia.

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