Rubicon Project and Screenvision Media Form Strategic Alliance to Enable Automated Buying for Cinema Advertising

Rubicon Project (NYSE: RUBI), which operates one of the largest advertising marketplaces in the world, and Screenvision Media, a national cinema advertising leader, today announced they have formed a strategic alliance under which Screenvision Media will, for the first time ever, make select inventory available to automated buyers via Rubicon Project’s leading Guaranteed Orders platform.

People-based Marketing Leader Signal Raises $30 Million in Funding Led by I2A

Signal, the global leader in real-time, people-based marketing technology, today announced that it has raised $30M in Series E funding.  I2A led the round with participation from other major investors, including Pritzker Group Ventures, Baird Capital, EPIC Ventures, and Silicon Valley Bank. 

‘Transparent innovation’ pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229 billion

Continual innovation, increased revenue from advertising, and growth in its cloud business has helped Google reclaim from Apple the no.1 position in the 2016 BrandZ Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown. The brand increased its value 32% to $229bn, while last year’s leader Apple dropped to no.2 after declining -8% in value to $228bn. Microsoft remains at no.3, growing 5% to $122bn, while Facebook (+44%, no.5) and Amazon (+59%, no.7) entered the Top 10 for the first time. The total brand value held by the Top 100 rose 3% year on year to hit $3.4 trillion.

 

MNF Group Appoints Lee Atkinson as Head of Products

MNF Group Appoints Lee Atkinson as Head of Products

MNF Group, Australia’s largest provider of hosted voice and data communications services, today announced the appointment of Lee Atkinson to the newly created senior role of Head of Products.

 

Marcus Wilkinson appointed Managing Director for Rombii

Marcus Wilkinson appointed Managing Director for Rombii

Rombii, a leading digital and marketing services agency, has announced the appointment of Marcus Wilkinson as Managing Director for Australia and the APAC region.  Wilkinson, who was previously Senior VP at IDG Communications, will take responsibility for the day to day management and direction of Rombii, working alongside the founder Sam Howell.  He will be based in Sydney.

Brocade at the Center of Mazenod College’s Network Nervous System

Brocade (NASDAQ: BRCD) announced that Mazenod College has become one of the first high schools in Australia to embrace New IP networking as part of a comprehensive campus LAN upgrade. The Brocade® networking solution has enabled the school to guarantee that each of its 850 students have access up to 100 Mbps of bandwidth on the network at all times. It also allows the school to maximise the use of locally hosted high-definition video, multimedia and other content utilised in enhanced teaching and learning activities.

 

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