Seagate Enhances Gaming Experience With New Game Drive For Xbox SSD

Seagate Technology plc (NASDAQ: STX), a world leader in storage solutions, today announced the new Game Drive for Xbox SSD, offering elite gamers fast boot and load performance. Designed exclusively for Xbox, it’s an ultra-portable way to store this holiday season’s most popular AAA titles.

World leading digital audience measurement system prepares for Daily Ratings

In preparation for the launch of the third stage of the industry’s independent online audience measurement currency, IAB Australia’s Measurement Council has commenced a full audit of the existing Digital Ratings (Monthly) product and the processes currently being put in place in preparation for the launch of Digital Content Ratings (Daily) in 2017.  

Game tackling neurological disorder takes the prize in IAB Creative

Deepend has taken first place in Round 11.2 of IAB Australia’s Creative Showcase competition for its “Sound Storm” campaign for the National Acoustic Laboratory which uses an iPad auditory training game to treat children suffering from Spatial Processing Disorder. 

Signal Ranked for Second Consecutive Year on Deloitte Technology Fast 500™

Signal, a global leader in real-time, people-based marketing technology, today announced that for the second year in a row it is included on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. 

Signal Expands Australian Operations

Signal, a global leader in real-time, people-based marketing, has expanded Australian operations to further service a growing client base across the Asia Pacific region, opening a second office in Melbourne and increasing headcount fivefold since the beginning of 2016. The company also announced a new name for its exclusive audience solution, ‘AmplifyIQ’, and NOVA Entertainment as the newest client.

IAB Viewability Taskforce established to guide Australian market

IAB Australia has established a Viewabilty Taskforce to provide guidance and education around Viewability for the Australian market. The Taskforce members, who come from a range of digital industry organisations, was set up several months ago to develop a consistent definition and understanding of viewability which will enable publishers, agencies and advertisers to have more informed conversations about what they are buying or selling.   

IAB Affiliate Marketing Handbook Signals Affiliate Industry’s Big Plans for Australia

IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.  Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.

Gai Le Roy returns as Research Director for IAB Australia

IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.

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