IAB Australia has launched a Digital Data Best Practice Handbook for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses.
Brocade (NASDAQ: BRCD) today announced a new Global Digital Transformation Skills Study, which aims to uncover how prepared global IT leaders are to meet current and future business demands.
According to a new CMO Solution Guide released today by The CMO Club in partnership with Signal, CMOs are prioritising customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win.
IAB Australia has published its “Mobile Location Data Handbook” giving marketers guidance on how to use mobile location advertising to acquire and retain audiences. The Handbook aims to simplify location data for those thinking of employing it, and offers practical advice for those already using it in their marketing efforts.
Twenty of the ad industry’s big wigs will don yellow UnLtd overalls and join the ‘Adland Gang’ at Whitelion’s Sydney Bail Out on Friday 5th of May.
In response to a new study forecasting a 10-fold rise in worldwide data by 2025, global data and storage leader Seagate is advising business leaders and entrepreneurs to amplify their focus on the mega trends driving data growth over the next several years, and examine their business' course for the future value of data from creation, collection, utilisation and management.
MNF Group today announced the appointment of Monica Singireddy as Software Team Manager.
AOL today announced that it has launched its global programmatic TV buyer platform, ONE by AOL: TV, in partnership with Multi Channel Network (MCN).
Brocade (NASDAQ: BRCD) today announced the Brocade® G610, a no-compromise storage switch for always-on connectivity to the all-flash data centre.
Today, Signal announced the industry’s first and only Customer Identity Solution to offer instant customer recognition and reach across the entire enterprise.
IAB Australia has joined the international group ‘Coalition for Better Ads’ as an affiliate member, continuing its push towards supporting Australian marketers and advertisers to build brands online.
Seagate Technology® plc (NASDAQ: STX), a world leader in storage solutions, in collaboration with Synology®, a leading maker of network-attached storage, today announced the availability of IronWolf™ Health Management for Synology’s DiskStation Manager (DSM) 6.1.
MyNetFone, Australia’s largest provider of voice and data communications services, is today calling on Senator Mitch Fifield and the Australian Federal Government to take the regulatory steps necessary to provide Australians with new innovative tools to protect their online identity.
Signal, the global leader in customer identity, today announced a partnership with Tapad, the leading provider of unified, cross-screen marketing technology solutions.
Rubicon Project (NYSE: RUBI), the Global Exchange for advertising, today announced that Michael Barrett will be joining the company this week as Chief Executive Officer. Frank Addante will continue with the company as Founder and Chairman focused on Rubicon Project’s vision, strategy and thought leadership for the future.
Last week at the OCP Summit, Seagate announced that its new 12TB helium enterprise drives are now shipping to cloud providers for evaluation. Seagate plans to start volume shipments for production availability in the June quarter of 2017.
UnLtd, the media and marketing industry foundation, today announced it has secured ten social impact partnerships for 2017.
Following on from its Refresh launch last week, IAB Australia has released the first tranche of its Invalid Traffic (IVT) Benchmarks and outlined recommendations to help advertisers optimise their media inventory quality.
This year Group M’s annual ‘Power of One’ day saw its largest turn out yet, with over 500 employees across all their agency offices in Sydney, Melbourne, and Brisbane working as one to give their time and skills to add value and raise funds for UnLtd charities.
Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google, has launched the inaugural MDEX, ranking the world’s most “mobile ready” brands based on five dimensions across both mobile presence and performance.