Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year.
IAB Australia today announced that Seven West Media (SWM) has joined the organisation’s Board and that SWM’s Chief Digital Officer Clive Dickens will represent the company on the IAB Board. The company’s appointment to the IAB Board follows SWM’s decision to sell its 50% stake in Yahoo7 to joint venture partner Oath as part of its strategy to fully own and operate its direct to consumer products.
To help clients tailor their customer experience (CX) programs to respond to both the functional and emotional needs of customers, leading CX management technology company MaritzCX has introduced significantly enhanced natural language processing (NLP) Text Analytics Emotion capabilities to its CX software platform.
Seagate Technology plc (NASDAQ: STX), a world leader in data storage solutions, announced local availability of the LaCie® DJI Copilot amongst a range of new storage devices designed to equip the world’s increasingly mobile population with solutions that solve key challenges they face when creating, processing and accessing their data on-the-go.
Barracuda Networks, Inc., today announced that Barracuda CloudGen Firewall received a Recommended Rating from NSS Labs in their 2018 Next Generation Firewall Group Test. In this year’s test, 10 products were examined for security effectiveness, performance, and total cost of ownership (TCO).
IAB Australia has continued its’ drive for higher standards for digital video audience measurement and for this reason has chosen not to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product. The decision comes as Nielsen informed the Australian market that there has been a delay in delivering viewing time qualifiers for DCR until February 2019.
Seagate Technology plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for the quarter and fiscal year ended June 29, 2018. For the fourth quarter, the Company reported revenue of $2.8 billion, gross margin of 31.9%, net income of $461 million and diluted earnings per share of $1.57. On a non-GAAP basis, which excludes the net impact of certain items, Seagate reported gross margin of 32.4%, net income of $475 million and diluted earnings per share of $1.62.
The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have today released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms.
Barracuda Networks, Inc., a leading provider of cloud-enabled security and data protection solutions, today announced accelerated growth in its email security business for the first quarter fiscal 2019 that ended 31 May 2018.
Barracuda Networks, Inc., a leading provider of cloud-enabled security and data protection solutions, today announced that the Barracuda Web Application Firewall (WAF) has been named a Strong Performer in “The Forrester Wave™: Web Application Firewalls, Q2 2018.” The Barracuda WAF was specifically cited for offering “sound attack response and feedback loops.”1 This reflects Barracuda’s unique ability to seamlessly automate the patching process for a continuously robust security posture.
MNF Enterprise, a specialist carrier for innovative enterprise communications services and part of the MNF Group, has been selected as a preferred supplier to the New South Wales Government for fixed, inbound telephony and mobile services.
– Digital transformation business APD has announced the appointment of Chris Butterworth as Australian Head of Digital Product and Strategy. Based in Melbourne, Butterworth will be responsible for building on the strength of APD’s owned media team, growing its range of services and developing cross channel products.
MediaMath (the “Company”), a pioneer in programmatic advertising, announced today an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as UA$225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted.
Exponential Interactive, one of the largest digital advertising companies reaching more than 700 million users monthly, has released a new video advertising solution that can be held accountable to performance metrics as measured by multi-touch, last-view or other performance attribution models.
Barracuda Networks, a leading provider of cloud-enabled security and data protection solutions, today announced the appointment of Andrew Huntley as regional sales director for ANZ & Pacific Islands. Based in Brisbane, Huntley is responsible for building on Barracuda’s sales momentum across the region, which is the result of the success of its channel program in attracting the highest calibre partners and a growing list of customers that are adopting the company’s cloud solutions.
Eighty-four percent of respondents in Australia and New Zealand (ANZ) believe that poor employee behaviour is a greater email security concern than inadequate tools (16 percent), according to a study sponsored by Barracuda Networks, Inc., a provider of cloud-enabled security and data protection solutions. This highlights the need for organisations to include employee awareness and training as part of their email security strategy.
Seagate Technology plc (NASDAQ: STX), a world leader in storage solutions, today announced the Company, along with a consortium of investors led by Bain Capital Private Equity, completed the previously announced acquisition of Toshiba Memory Corporation by K. K. Pangea, a Japanese company formed for purposes of the Acquisition. The Company funded the investment of approximately $1.27 Billion by utilizing cash from its balance sheet.
Digital advertising revenue reached $2.1 billion for the first quarter of 2018, driven by significant growth in both video and mobile advertising according to the Online Advertising Expenditure Report released today by IAB/PwC.
IAB Australia today announced that Cameron King, Managing Director of Digital Revenue at News Corp Australia will Chair its Board effective immediately. King will serve as Chair until News Corp’s Board Chair tenure ends in September 2018. He replaces outgoing Chair Nicole Sheffield, who announced her resignation from News Corp Australia in February this year.
Seagate Technology plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for the quarter ended March 30, 2018. For the third quarter, the Company reported revenue of $2.8 billion, gross margin of 30.2%, net income of $381 million and diluted earnings per share of $1.31. On a non-GAAP basis, which excludes the net impact of certain items, Seagate reported gross margin of 30.8%, net income of $424 million and diluted earnings per share of $1.46.