Einsteinz Communications announced today it has joined the Global tech PR agency network, the With Global Alliance. Active across five continents and 26 countries, the With Global Alliance, which was launched in January 2020, is designed to support technology businesses across sectors including martech, fintech, telco & IT, retail tech, medtech and edtech.
InMobi, one of the world’s leading independent marketing cloud today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimise customer acquisition, and launch innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions today announced the addition of privacy and performance monitoring features to its premium maintenance program, Genetec Advantage™.
InMobi, the world’s leading marketing cloud, has bolstered its Australia and New Zealand operations with the appointment of Aimee Jenkins as Sales Manager and the promotion of Nicholas Robson to a newly created national role of Head, Agency & Strategic Clients.
Seagate Technology plc (NASDAQ: STX), a world leader in data solutions has announced it has shipped three zettabytes of hard drive storage capacity, surpassing that milestone in March 2021.
It had previously taken Seagate 36 years to ship its first zettabyte in total. It then took less than another four years to reach a total of two zettabytes shipped, and just over two more years to accomplish a total of three zettabytes shipped since the company’s founding.
Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world class technology solutions to successfully manage and grow their partnerships.
Seagate Technology, plc (NASDAQ: STX), a world leader in data storage infrastructure solutions, today launched Lyve™ Data Transfer Services with its fleet of Lyve Mobile data shuttles, arrays, and services, enabling businesses to move mass data quickly, securely, and simply from edge to private, public, or hybrid clouds. The new Lyve Data Transfer Services on-demand, web-based purchasing model enables customers to pay only for what they need, when they need it.
Tricentis, the world’s #1 testing platform for modern cloud and enterprise applications, announced the acquisition of Neotys, a leading performance testing company. As organisations grapple with the increased number of cloud-native, mobile, and enterprise packaged applications, the need for an integrated, end-to-end approach to test automation has never been greater.
A new survey released by CyberArk (NASDAQ: CYBR), the global leader in Identity Security, found that 97 percent of senior security executives say attackers are increasingly trying to steal one or more types of credentials. As organisations move assets to the cloud, increase third-party access to corporate resources, and enable sustained remote work models, attackers are targeting non-traditional user populations that may not be adequately protected.
IAB Australia’s Board, Executive and Measurement Council today jointly announced that it has appointed Venture Consulting to conduct a strategic industry review of digital audience measurement currency requirements. The review will be the basis for the standards and specifications of a tender for online measurement services which will be issued in May 2021, inviting measurement vendors to submit their services for tender evaluation. The invitation will culminate in vendor/s being endorsed as the preferred supplier/s for the planning, buying, and reporting of online audience measurement.
Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading supply-side platform (SSP) designed for publishers’ commerce-driven content. This acquisition enhances Impact’s Partnership Cloud publisher technology capabilities.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions has named Australia-based Quest Security as its 2020 Solution Innovation Partner of the Year– Oceania at its annual Genetec APAC awards ceremony. Securitas Electronic Security was awarded Partner of the Year – Australia.
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced a new, state of the art data centre facility in Singapore, unifying its footprint for all media types in the heart of the Asia-Pacific (APAC) region. This investment is designed to support the rapid growth in digital advertising services across the region and reinforce Magnite's global leadership in CTV and omnichannel digital advertising by optimising Magnite’s technical infrastructure in the region.
Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced a new version (v 5.10) of its flagship unified security platform, Security Center. Among many new enhancements, this major new release allows more system components to run in the cloud, reducing the gap between cloud and on-premises security systems. It also makes it easier to connect external systems and tap external data for use in dashboards, maps and investigations without relying on complex, specialised integrations.
Streaming digital audio and podcast advertising has continued to rise, with 69% of media agencies now reporting streaming digital audio advertising is a significant or regular part of their activity and 36% report that podcast advertising is a significant or regular part of their activity. IAB’s Advertising Audio State of the Nation Report Wave 5 released today at IAB’s Audio Summit, also found the streaming audio sector has benefited from increasingly making its inventory available through programmatic channels, with agencies embracing programmatic during 2020 to secure greater control over their investments.
Impact, the global leader in partnership automation, today announced it has been selected by Shopify Plus to be a Certified App Partner for influencer and affiliate marketing. With Impact’s Partnership Cloud, an integrated end-to-end solution for managing partnerships across the entire partner life cycle to activate rapid growth, Shopify Plus merchants can easily and quickly launch and automate affiliate and influencer programs without developer involvement.
InMobi is pleased to announce it has joined Prebid.org, the independent organisation designed to ensure and promote fair and transparent marketplaces across the industry, as a Technology Partner Member. As a firmly established in-app leader in the industry, InMobi will impart strategic counsel and engineering resources to key Prebid initiatives. As further validation of the deep involvement InMobi plans to provide, InMobi will join the following Prebid working groups: Prebid Mobile, Prebid CTV-OTT Taskforce, Video Taskforce, and Identity.
“Organisations should never have to choose between protecting the privacy of individuals and their physical security,” said Pierre Racz, President of Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions. Putting these principles into practice, Genetec provides the necessary tools for security professionals to responsibly gather and manage data, particularly video, while supporting compliance with privacy laws around the world.
CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced availability of new subscriptions, programs and tools designed to accelerate organisations’ Identity Security initiatives and time to business impact. These new offerings complement CyberArk’s Identity Security portfolio, which is centered on Privileged Access Management and focuses on securing individual identities – human or machine – throughout the cycle of accessing critical assets.
Seagate Technology plc (NASDAQ: STX), a world leader in data storage and management solutions, today introduced LyveTM Cloud storage-as-a-service platform, an S3-compatible storage-only cloud. Lyve Cloud enables always-on mass capacity data storage and activation. It is designed as a simple, trusted, and efficient service allowing enterprises to unlock the value of their massive unstructured datasets. Seagate is collaborating with Equinix, the world’s digital infrastructure company, to make Lyve Cloud accessible to more customers. This collaboration will provide extensive interconnect opportunities for additional cloud services and geographical expansion.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
