New Omdia report shows Genetec outpacing VMS and Windows-based recorders markets despite pandemic

According to the latest report from research organisation Omdia, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, continued to increase its global markets share, outpacing market growth in both VMS and Windows-based recorders categories. The report also revealed that Genetec retained its position as the global market share leader, recording the highest growth amongst the top five worldwide software manufacturers.

Australian ad market embraces programmatic DOOH following turbulent COVID impacted year

Australian advertising agencies have embraced Programmatic DOOH (pDOOH), with almost one quarter of Australian agencies trading DOOH inventory programmatically for the first time during 2020 and a further 10% of agencies increasing their programmatic investment in an otherwise depressed OOH market. The results, which come from IAB Australia’s inaugural Attitudes to Programmatic DOOH Report, are based on a survey of 183 media buyers and advertisers in the Australian market conducted in May 2021.

CyberArk Expands Availability of Identity Security Offerings on AWS Marketplace

CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced the availability of CyberArk Cloud Entitlements Manager, CyberArk Endpoint Privilege Manager and CyberArk Workforce Identity on Amazon Web Services Marketplace (AWS Marketplace). CyberArk now offers least privilege controls that span from the endpoint to the cloud on AWS Marketplace. and CyberArk Workforce Identity on Amazon Web Services Marketplace (AWS Marketplace). CyberArk now offers least privilege controls that span from the endpoint to the cloud on AWS Marketplace.

CyberArk Advances Industry-Leading Identity Security Platform

CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced major advancements to the CyberArk Identity Security Platform to help secure high-risk access and broaden protection across cloud and hybrid environments. Global organisations of all sizes can benefit from CyberArk’s comprehensive, flexible set of cloud-delivered products and shared services to achieve an unmatched Zero Trust-based approach to protecting human and machine identities.

Fintech app Fupay launches Australia’s first responsible lending rent payment product

Fupay, Australia’s first responsible spending and lending app for millennials and zoomers, has launched Fu Rent, Australia’s first responsible lending rent payment product. Announced today at the national real estate summit AREC, Fu Rent helps tenants who fit responsible lending criteria, by spotting them cash to pay their rent on time and avoid falling into arrears. Starr Partners is the first network to offer Fu Rent to tenants.

InMobi TTD Partnership Announcement, May 2021

InMobi, the world’s leading marketing cloud, announced the availability of the services of its mobile-first consumer intelligence platform – InMobi Pulse, on The Trade Desk’s demand side platform (DSP). Through this first-of-its-kind partnership, InMobi and The Trade Desk will provide brands with the ability to deterministically measure the incremental brand impact of their campaigns across digital media – mobile web, desktop, and in-app.

Impact to Host Partnerships Experience 2021 to Educate Marketers on the Growing Partnerships Industry

Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX 2021), a first-of-its-kind virtual event designed to arm attendees with the knowledge, motivation and connections to create productive partnerships. PX 2021 will take place June 2-25, 2021 and will gather brands, publishers, and influencers to learn about the burgeoning partnerships ecosystem, network, and ultimately, create new partnerships.

carsales joins IAB Australia Board

IAB Australia today announced the appointment of carsales to the IAB Board as of June 2021.

Carsales Commercial Director of Media (Strategy, Trading, Ad Operations), Davor Vilusic, will represent the company on the IAB Board, with carsales Commercial Director of Media (Sales and Customer Solutions), Vanya Mariani, as the alternate.

University of Arizona speeds up COVID-19 vaccine roll-out with Genetec AutoVu ALPR and Traffic Sense

When the University of Arizona (UA) was chosen as a COVID-19 vaccine point of dispensing (POD), they wanted to put in place a distribution process to get the vaccines out to as many people as possible as quickly and efficiently as possible. To do this, they turned to Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, and Route1 Inc., a leading data-centric systems integrator.

Australian digital advertising continues to outpace overall ad market with retail advertising surging

The Australian digital advertising market has continued its strong growth trend, to reach $2.883m for the March quarter 2021, up 25.8% year on year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail advertising is surging and that classified advertising is rebounding reflecting the overall health of the Australian economy and increasing consumer confidence.

Genetec Clearance camera registry streamlines public/private collaboration, and helps agencies close cases faster

Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions today announced an update to its camera registry module for Genetec Clearance™ (Clearance) a digital evidence management system that facilitates collaboration between public safety agencies, corporate security departments, businesses, and the public.

Magnite Closes SpotX Acquisition

Magnite (Nasdaq: MGNI) today closed its previously-announced acquisition of SpotX from RTL Group, creating the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital.

InMobi Launches In-Game Advertising to Global Brands and Agencies

InMobi, the world's leading independent marketing cloud, today announced the launch of in-game advertising which is now available for brands across the globe to access programmatically on InMobi Exchange. The launch of unique in-game inventory on InMobi Exchange will enable brands to reach premium mobile users with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hypercasual gaming space.

InMobi Launches UnifID Identity Solution for App Publishers

InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. It is designed to help app publishers make their advertising inventory more addressable and thus more valuable to advertisers.

Use of First-Party Identifiers shows significant lift in eCPMs according to findings from Magnite and Adform

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Tricentis Unveils 2021 State of Enterprise Application Testing Report

Tricentis, the world’s #1 platform for modern cloud and enterprise applications, announced today its “How the World’s Top Organizations Test” report analysing how industry leaders test the software their businesses rely on. For this first-of-its-kind report, Tricentis collected data from 100 Fortune 500 (or global equivalent) organisations and major government agencies across the Americas, Europe, and Asia-Pacific.

Contact US

T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au

 

Contact US