The Australian digital advertising market has continued its growth at pace, reaching $3.232bn for the September quarter 2021, up 42.1% year on year. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail remains the leading advertiser category and that video is continuing to be the overall star.
Following its successful inaugural event earlier in 2021, the Advertising Industry Debate Club will return at 6pm on December 2nd to celebrate, support and nurture new industry voices. The event will see teams debate whether a future metaverse can unlock more meaningful human connections.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced the appointment of Rahn Wakeley as Chief Technology Security Officer for Australia and New Zealand. In this newly created position, Rahn will focus on helping customers and partners in Australia and New Zealand leverage Qualys solutions for their digital transformations.
Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into a definitive agreement to acquire artificial intelligence start-up DeepReason.ai, a spin-off from Oxford University’s computer science department, for $7.3m in a combination of cash and meltwater equity including earn-outs contingent on reaching technical milestones and retention requirements.
To comply with regulations for the credentialing of airport and airline employees and contractors, airports have to undertake complex and time-consuming processes to issue and administer badges or face hefty fines. To help airports of all sizes automate and simplify this process, Genetec Inc. (“Genetec”), a leading technology provider of unified security, public safety, operations, and business intelligence solutions, today announced its new Genetec™ Security Center Airport Badging Solution (ABS).
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it has entered into an agreement to acquire OpenSlate (“OpenSlate”), a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. The acquisition of OpenSlate is a cash and stock transaction valued at $150 million and is expected to close this quarter (the “Acquisition”).
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of its Authentic Brand Suitability solution with Tremor International (“Tremor”), a leader in video and Connected TV (“CTV”) advertising. Tremor offers an end-to-end technology platform, encompassing the Tremor Video DSP and the Unruly SSP, that enables advertisers to reach relevant audiences and publishers to maximize yield on their digital advertising inventory.
Tricentis, the world’s #1 testing platform for modern cloud and enterprise applications, announced today the release of “The Role of Testing in a DevOps Environment” report, which includes the findings from a survey of more than 500 managers and DevOps professionals. This report highlights organisations’ various points of DevOps maturity and software testing integration.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security and compliance solutions, today announced it is adding Infrastructure as Code (IaC) scanning to its CloudView app. This will enable detection and remediation of misconfigurations early in the development cycle, removing risk in the production environment.
New research released today by CyberArk (NASDAQ: CYBR), the global leader in Identity Security, reveals that organisations continue to operate with limited visibility into user activity and sessions associated with web applications, despite the ever-present risk of insider threats and credential theft. While the adoption of web applications has brought flexibility and increased productivity, organisations often lag in implementing the security controls necessary to mitigate risk of human error or malicious intent.
In the lead up to the United Nations Climate Change Summit (COP26) Australia has been ranked as a D- by most global media and social media users. Data shared today by a leading global SaaS provider of media intelligence and social analytics, Meltwater Australia, shows that more than 1000 international publications have described Australia as “the worst greenhouse gas emitters”. In addition, more than 2,800 mentions referencing the Australian government’s “failure to commit” were posted socially in the last month.
Val Morgan and The Guardian have been announced as the winners of the 2021 IAB Australia MeasureUp Awards. Val Morgan was awarded Best Advertising Effectiveness for its ‘Hourly Outdoor Unified Reach (HOUR) Model’ developed to find a new way to model audience reach with hourly granularity for its programmatic digital OOH buyers. The Guardian won the Best Cultural, Societal or Consumer Behaviour award for its ‘The Power of Purpose’ research providing consumer insights supporting brands with purpose to drive growth and retain customers.
Yesterday Adelaide United Football star Josh Cavallo become the first A-League Footballer to come out as gay while actively playing. It was an historic moment for the sport as Josh joins a small group of out players globally, most of whom came out only after they had retired.
Following the 21-year-olds announcement on social media, an outpouring of support from the football community has dominated both news and social media conversation.
Seagate Technology Holdings plc (NASDAQ: STX), a world leader in data storage solutions, today announced the availability in Australia and New Zealand of the new Game Drive Hub for Xbox, Game Drive for Xbox, and Game Drive for Xbox - Halo Infinite Special Edition (SE), taking the company’s popular line of storage for gamers to the next level. Built for Xbox gamers demanding peak game storage capacity for today’s most advanced games, these new external hard drives are designed to work with Xbox Series X, Xbox Series S, or Xbox One, and are compatible with Game Pass.
Today, impact.com, the global leading partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace. This follows impact.com’s recent announcement highlighting the company’s significant growth in the first half of the year and notable integrations with BigCommerce and Shopify.
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced it is the first to partner with major broadcasters in Australia and New Zealand to offer quality measurement of their CTV advertising inventory.
Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of cloud-based security and compliance solutions, today announced the establishment of an Australian multi-tenant cloud platform and deployment of its Qualys Australian Cloud to support its Australian customers, particularly those in the government and financial sectors.
Ipsos today released its ‘Digital Data Exchange: The Consumer View’ report for publishers, agencies, and marketers at IAB Australia’s MeasureUp conference. Significantly, the report found that 87% of Australians said they were supportive of online content and service providers making their money from advertising where access to content remains free for consumers. However, 70% of respondents also indicated they were unaware of how online content providers make their money.
Seagate Technology Holdings plc (NASDAQ: STX) (the “Company” or “Seagate”) today reported financial results for its fiscal first quarter ended October 1, 2021.
“Seagate had an exceptional start to the fiscal year with solid revenue growth, significant profit expansion and higher free cash flow generation in the September quarter. Mass capacity revenue topped the $2 billion mark for the first time, led by ongoing demand from cloud data center customers and strength in the video and image applications markets. Our results demonstrate consistent execution, a sustained healthy demand environment and positive structural change in storage industry dynamics. Collectively these factors led to achieving margin levels consistent with our long-term targets and support our increased revenue growth outlook for fiscal 2022,” said Dave Mosley, Seagate’s chief executive officer.
IAB Australia today released its inaugural Industry Talent Report which found that digital advertising and ad tech industry job vacancy rates have more than doubled in the last twelve months to reach 9.8%. The report notes that this surge was driven by a combination of strong market growth, changes in visa rules, lack of new talent entering the market due to border restrictions and the entry of new large global organisations into the Australian market, creating a critical squeeze on talent availability and an increase in the cost of talent.
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