Meltwater Expands Access to Meltwater MCP Bringing Actionable Intelligence Into the AI Tools Teams Already Use
Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today announced a major expansion of Meltwater MCP (Model Context Protocol). The release adds a new set of MCP tools that allow AI assistants to take action inside the Meltwater platform, helping teams access insights, create reports, and track alerts in real time.
Retail media’s reset year: bigger budgets but harder questions
Retail and commerce media investment is continuing to grow in Australia, but the market is also entering a new phase of maturity, with buyers demanding sharper standards as they increase investment and retailers strengthening their measurement offers and expanding formats and channels, according to new research from IAB Australia.
Stretched budgets, sharper shoppers: Australians research morebefore they buy
Australian shoppers are doing more research before they buy, as cost-of-living pressure continues to shape where they spend and how they choose products, according to new research from IAB Australia and Pureprofile. The sixth wave of the annual Commerce & Discovery Report 2026 found 71% of Australian online shoppers have changed their retail choices and spending because of rising costs, while 69% rely on online research to feel confident before buying.
SailPoint Launches Unified Platform Access to Fuel Partner Innovation
SailPoint, Inc. (Nasdaq: SAIL ), a leader in enterprise identity security, today announced an important enhancement to its Technology Alliance Partners Program with new Unified Platform Access. As organisations increasingly cite integration and implementation as the single biggest barrier to security maturity , the new initiative provides technology partners with frictionless, direct access to the SailPoint platform. SailPoint partners can now move beyond basic integrations to build native, highly automated, and commercially viable applications that extend the power of identity security.
SailPoint Agentic Acceleration Transforms Cloud Modernisation into Rapid Deployments
SailPoint, Inc. (Nasdaq: SAIL ), a leader in enterprise identity security, today announced the launch of SailPoint Agentic Acceleration, an AI-powered methodology designed to help enterprises upgrade from legacy, on-premises (on-prem) identity systems to SailPoint Identity Security Cloud faster than ever before. By automating the majority of the modernisation process, including the most complex, time-intensive parts, the Agentic Acceleration method reduces deployment risk, accelerates time-to-value, and compresses timelines that once took months into a matter of days.
SailPoint Announces Intent to Acquire Entro to Accelerate and Enhance Agentic Fabric and Secure the Future of AI-Driven Enterprises
SailPoint, Inc. (Nasdaq: SAIL ), a leader in enterprise identity security, today announced its intent to acquire Tel Aviv-based Entro, a pioneer in non-human identity (NHI) and credentials security. Upon completion, this acquisition will mark a strategic expansion and acceleration of the recently launched SailPoint Agentic Fabric, advancing SailPoint's vision to secure the modern enterprise with adaptive identity security across the entire digital ecosystem.
Introducing Magnite Orchestration: Powering the Future of Agentic Advertising
Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the launch of Magnite Orchestration, a coordination layer that enables buyers to connect their buyer agents to Magnite's seller agent and build on the industry's largest pool of premium inventory, supply-side intelligence, and automation. Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.
LinkedIn is the #2 most-cited source in AI answers, new Meltwater report finds
Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube. An analysis of 9.5 million AI citations across 16 B2B categories using Meltwater's GenAI Lens reveals the content that AI platforms prioritise, and why authentic, expert-driven content is emerging as a critical driver of B2B brand visibility.
Australian digital advertising talent pipeline under pressure
Australia’s digital advertising and ad tech industry is navigating a significant structural shift as entry-level pathways narrow, AI reshapes day-to-day work and employers place a higher premium on senior, commercially minded and strategically capable talent, according to IAB Australia’s 2026 Digital Advertising and Ad Tech Industry Talent Review.
Australian internet advertising market records strongest ever Q1 as digital ad investment broadens across advertiser base
The Australian internet advertising market has recorded its strongest ever March quarter, reaching $4.9 billion in Q1 2026, according to the IAB Australia Internet Advertising Revenue Report released today.
SailPoint Announces New Integration with the Claude Compliance API to Provide Enterprise-Grade Identity Security for AI Platforms
SailPoint, Inc. (Nasdaq: SAIL ), a leader in enterprise identity security, today announced a new integration with the Claude Compliance API. The new SailPoint connector with the Claude Compliance API provides Claude Enterprise organisations with the essential visibility and governance needed to secure access to and usage of AI platforms across the enterprise.
IAB Australia releases industry-built framework to address inconsistent AI use across advertising and marketing teams
As Australian businesses accelerate their use of AI across marketing and advertising, IAB Australia has released a new framework to help the industry use generative AI more safely, consistently and effectively.
SailPoint Launches Agentic Fabric to Secure AI Identities Across the Enterprise
SailPoint, Inc. (Nasdaq: SAIL), a leader in enterprise identity security, today announced SailPoint Agentic Fabric, a new solution aimed at one of enterprise security’s fastest-growing challenges: securing AI agents and other non-human identities at scale.
Qualys and Converge Launch Joint Offering, Lowering Insurance Premiums for Organisations with Proven Cyber Risk Reduction through Enterprise TruRisk Management
Qualys, Inc. (NASDAQ: QLYS), a leading provider of cloud-based IT, security and compliance solutions, together with Converge, pioneers in advanced cyber risk management and underwriting, today announced a joint offering that rewards organisations for demonstrated cybersecurity compliance. The collaboration allows Qualys customers who actively manage and prove strong security hygiene with Enterprise TruRisk Management (ETM) to potentially qualify for reduced cyber insurance premiums from Converge.
Marketers spend more on video advertising despite economic anxiety shortening planning times and increasing accountability
Video advertising continued to demonstrate strong growth and strategic importance in the broader Australian advertising market over the last twelve months reaching 29% share of the total market for 2025 at a growth rate of 19% year on year. The IAB Australia 2026 Video Advertising State of the Nation Report also noted an uplift in agencies and marketers looking to invest more in brand video advertising, and that investment intent remains strong across an increasing diversity of types of video ad formats and environments.
QMS and WPP Media elected new co-chairs of IAB Australia DOOH Council
IAB Australia’s DOOH Council has elected Michael Whiteside, QMS National Sales Director, Advanced Trading and Jacqueline Ingram, National Head of Client Development advanced DOOH at WPP Media as Council co-chairs. They replace Brad Palmer of JC Decaux and James Lambert of WPP Media who have been co-chairs for the last two years.
Qualys Cloud Security Forecast 2026 Finds Cloud Risk is Scaling Through Design, Not Disruption
Qualys, Inc. (NASDAQ: QLYS), a leading provider of cloud-based IT, security and compliance solutions, has published its Cloud Security Forecast 2026 report, warning that cloud compromise is increasingly driven by how environments are designed and operated, rather than by novel attack techniques. The research signals a shift from exploit-driven breaches to design-driven compromise, where risk stems from architectural decisions and operational practices. It highlights consistent patterns across organisations, industries and cloud providers, including over-permissioned identities, expanding trust relationships, and exposure that lingers long enough to be exploited.
Rakuten and impact.com Announce Alliance to Scale the Global Partnership Economy
Rakuten International and impact.com today announced a strategic alliance to modernise the affiliate and performance marketing ecosystem.
Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers
Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently.
Meltwater and YouGov Release Global Report on Consumer Perception of Generative AI
Meltwater, a global leader in media, social, and consumer intelligence, and YouGov, the international research and data analytics group, today released Trust in the Age of Generative AI , a new report exploring how the rapid rise of AI-generated video, audio, images and text is shaping consumer trust in brands and content. The study analysed consumer attitudes toward generative AI (GenAI) and the media environments influencing those perceptions, offering insights for brands navigating this emerging landscape.