Internet advertising records strongest growth in four years, reaching $19.8 billion in FY26
The Australian internet advertising market grew 14.0% year on year to reach $19.8 billion for the 2026 financial year, according to the IAB Australia Internet Advertising Revenue Report (IARR) released today. The result is a faster rate of growth than the market's six-year average of 13.7% and its strongest financial-year growth since FY22.
pDOOH matures with agencies moving from "explain it to me" to "prove it to me"
Programmatic digital out-of-home (pDOOH) is becoming a more established part of agency media planning in Australia, with the IAB Australia Programmatic Digital Out-of-Home State of the Nation 2026 Report released today finding three in four agencies expect investment to increase over the next year.
IAB Australia launches free AI Impact Assessment tool to help advertising professionals prepare for the future of work
IAB Australia has launched an extended version of its free AI Impact Assessment tool to help professionals working across agencies, brands, publishers, creative businesses and ad tech understand how AI is likely to affect their individual roles and identify practical steps they can take to prepare for the future of work. The tool forms part of the IAB Australia’s AI Working Group’s broader commitment to building practical, accessible AI resources for everyone across the industry.
CTV Remains Australia’s Primary Live Streaming Screen as Mobile Extends the Experience
Magnite, the largest independent sell-side advertising company, today released new research “Inside the Live Experience: Live Viewing Behaviour and Ad Engagement in Australia”, revealing that live streaming has evolved beyond sport into a mainstream, multi-genre viewing environment spanning news, entertainment, cultural moments and major events.
SailPoint eliminates blind spots with unified protection across human, non-human, and AI agent identities
SailPoint, Inc. (Nasdaq: SAIL), a leader in enterprise identity security, today redefined protection for the AI era by unveiling a solution built to address the burgeoning convergence of human and non-human identities. The SailPoint Identity Security solution is the powerful combination of SailPoint Agentic Fabric, now generally available, and SailPoint Human Fabric, the evolution of the Identity Security Cloud, designed to deliver a continuous, real-time loop to discover, govern, and protect today's complex digital environments.
Qualys Launches InstaScan to Detect Vulnerabilities Within Minutes of Disclosure
Qualys, Inc. (NASDAQ: QLYS) , a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced InstaScan, powered by Agent Insta, a new capability within Qualys Enterprise TruRisk Management (ETM) that closes the gap between vulnerability disclosure and detection by transforming the asset telemetry organisations already collect into continuous exposure visibility.
Gold Rush, Grit and Glasgow: Meltwater Data Reveals the Conversation Behind Australia's Commonwealth Games Charge
New Meltwater data shows Australians have been fully absorbed in the conversation around the Glasgow 2026 Commonwealth Games, with breakout golds and comeback stories driving the conversation as much as the medal count itself.
Qualys Expands AI Security with Stronger Governance to Keep Fast Moving AI Adoption Under Control
Qualys, Inc. (NASDAQ: QLYS), a leading provider of cloud-based IT, security and compliance solutions, today announced new capabilities in TotalAI, built on the Qualys Enterprise TruRisk Platform, to empower organisations to discover, test, monitor, and govern enterprise AI risk from design to production. TotalAI provides enterprise CISOs with robust AI governance and risk management capabilities that satisfy new policy requirements around safe AI use in the U.S. and EU.
Qualys Invests in ANZ Talent to Accelerate Growth in Region, Strengthening Channel and Customer Success Team
Qualys, Inc. (NASDAQ: QLYS), a leading provider of cloud-based IT, security and compliance solutions, has appointed Ben Brown as the new ANZ channel manager, strengthening its partner ecosystem across Australia and New Zealand to support continued regional growth and customer demand for business-aligned cyber risk management.
New Zealand Live Streaming Moves Beyond Sport as CTV Drives Shared Viewing and Ad Engagement
New Magnite research finds 80% of live stream viewers use CTV for live content, while 73% are open to the same or more ads in live content compared to on-demand
Meltwater Expands Access to Meltwater MCP Bringing Actionable Intelligence Into the AI Tools Teams Already Use
Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today announced a major expansion of Meltwater MCP (Model Context Protocol). The release adds a new set of MCP tools that allow AI assistants to take action inside the Meltwater platform, helping teams access insights, create reports, and track alerts in real time.
Retail media’s reset year: bigger budgets but harder questions
Retail and commerce media investment is continuing to grow in Australia, but the market is also entering a new phase of maturity, with buyers demanding sharper standards as they increase investment and retailers strengthening their measurement offers and expanding formats and channels, according to new research from IAB Australia.
Stretched budgets, sharper shoppers: Australians research morebefore they buy
Australian shoppers are doing more research before they buy, as cost-of-living pressure continues to shape where they spend and how they choose products, according to new research from IAB Australia and Pureprofile. The sixth wave of the annual Commerce & Discovery Report 2026 found 71% of Australian online shoppers have changed their retail choices and spending because of rising costs, while 69% rely on online research to feel confident before buying.
SailPoint Launches Unified Platform Access to Fuel Partner Innovation
SailPoint, Inc. (Nasdaq: SAIL ), a leader in enterprise identity security, today announced an important enhancement to its Technology Alliance Partners Program with new Unified Platform Access. As organisations increasingly cite integration and implementation as the single biggest barrier to security maturity , the new initiative provides technology partners with frictionless, direct access to the SailPoint platform. SailPoint partners can now move beyond basic integrations to build native, highly automated, and commercially viable applications that extend the power of identity security.
SailPoint Agentic Acceleration Transforms Cloud Modernisation into Rapid Deployments
SailPoint, Inc. (Nasdaq: SAIL ), a leader in enterprise identity security, today announced the launch of SailPoint Agentic Acceleration, an AI-powered methodology designed to help enterprises upgrade from legacy, on-premises (on-prem) identity systems to SailPoint Identity Security Cloud faster than ever before. By automating the majority of the modernisation process, including the most complex, time-intensive parts, the Agentic Acceleration method reduces deployment risk, accelerates time-to-value, and compresses timelines that once took months into a matter of days.
SailPoint Announces Intent to Acquire Entro to Accelerate and Enhance Agentic Fabric and Secure the Future of AI-Driven Enterprises
SailPoint, Inc. (Nasdaq: SAIL ), a leader in enterprise identity security, today announced its intent to acquire Tel Aviv-based Entro, a pioneer in non-human identity (NHI) and credentials security. Upon completion, this acquisition will mark a strategic expansion and acceleration of the recently launched SailPoint Agentic Fabric, advancing SailPoint's vision to secure the modern enterprise with adaptive identity security across the entire digital ecosystem.
Introducing Magnite Orchestration: Powering the Future of Agentic Advertising
Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the launch of Magnite Orchestration, a coordination layer that enables buyers to connect their buyer agents to Magnite's seller agent and build on the industry's largest pool of premium inventory, supply-side intelligence, and automation. Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.
LinkedIn is the #2 most-cited source in AI answers, new Meltwater report finds
Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube. An analysis of 9.5 million AI citations across 16 B2B categories using Meltwater's GenAI Lens reveals the content that AI platforms prioritise, and why authentic, expert-driven content is emerging as a critical driver of B2B brand visibility.
Australian digital advertising talent pipeline under pressure
Australia’s digital advertising and ad tech industry is navigating a significant structural shift as entry-level pathways narrow, AI reshapes day-to-day work and employers place a higher premium on senior, commercially minded and strategically capable talent, according to IAB Australia’s 2026 Digital Advertising and Ad Tech Industry Talent Review.
Australian internet advertising market records strongest ever Q1 as digital ad investment broadens across advertiser base
The Australian internet advertising market has recorded its strongest ever March quarter, reaching $4.9 billion in Q1 2026, according to the IAB Australia Internet Advertising Revenue Report released today.