Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced AAMP 3.0, the next major release of its Agentic Advertising Management Protocols framework, introducing a standardised way for buyers and sellers to move from an RFP through proposal evaluation and toward a buy commitment in agentic advertising.

Creators now shape which brands six in ten Australians (61%) discover, with that influence rising to 85% among those under 40, new research from IAB Australia shows. The 'Creator Connect' research is released today at an event co-hosted with AiMCO, the Australian Influencer Marketing Council, to mark Australia's contribution to IAB Global Creator Week, a first-of-its-kind initiative uniting IAB organisations across 29 countries to advance standards and professionalism in creator marketing.

IAB Australia has released the first wave of findings from its Future of Measurement review, which highlights that Australian media measurement is at a critical juncture. Confidence is strong within individual channels but falls away when it comes to advertising's collective impact. The review's central finding is that the constraint is data, not a shortage of measurement methods, with respondents calling for shared, standardised data for media planning and the assessment of advertising effectiveness. The complete review is being presented today at IAB Australia's MeasureUp conference in Sydney.

The Australian internet advertising market grew 14.0% year on year to reach $19.8 billion for the 2026 financial year, according to the IAB Australia Internet Advertising Revenue Report (IARR) released today. The result is a faster rate of growth than the market's six-year average of 13.7% and its strongest financial-year growth since FY22.

Programmatic digital out-of-home (pDOOH) is becoming a more established part of agency media planning in Australia, with the IAB Australia Programmatic Digital Out-of-Home State of the Nation 2026 Report released today finding three in four agencies expect investment to increase over the next year.

IAB Australia has launched an extended version of its free AI Impact Assessment tool to help professionals working across agencies, brands, publishers, creative businesses and ad tech understand how AI is likely to affect their individual roles and identify practical steps they can take to prepare for the future of work. The tool forms part of the IAB Australia’s AI Working Group’s broader commitment to building practical, accessible AI resources for everyone across the industry. 

Retail and commerce media investment is continuing to grow in Australia, but the market is also entering a new phase of maturity, with buyers demanding sharper standards as they increase investment and retailers strengthening their measurement offers and expanding formats and channels, according to new research from IAB Australia.