Brands and agencies report that affiliate and partnership marketing activity is delivering strong commercial results for brands in Australia and showing clear signs of maturity according to the IAB Australia 2026 Affiliate and Partnership Marketing State of the Nation Report.

As MeasureUp prepares to mark its tenth year, IAB Australia is calling for evidence-based speaker submissions that move beyond theory and demonstrate how measurement frameworks can deliver trusted, comparable results across channels.

New Qualys TRU research reveals a widening gap between attacker exploitation speed and defender remediation capacity, with exploitation now occurring before disclosure and manual remediation unable to keep pace with machine-speed threats.

Meltwater’s Upali Dasgupta explores how AI is reshaping brand discovery, arguing marketers must understand how tools like ChatGPT, Gemini and AI Overviews interpret, summarise and influence perceptions of their brands.

Qualys CEO Sumedh Thakar speaks to KBI.Media about why cyber risk must be assessed through business context, not vulnerability severity alone, as expanding digital environments make prioritisation harder and more critical.

Political and social polarisation is changing when, where and how companies speak out on societal issues, according to the 2026 Global Communication Report from the USC Annenberg Centre for Public Relations.

iTWire covers Qualys’ launch of Agent Val, an AI agent designed to validate exploitability and enable autonomous remediation, helping security teams move from assumed risk to verified, prioritised action.

SMBtech reports that Meltwater has become an official Reddit data partner, giving customers enhanced access to public Reddit insights from more than 100,000 communities.

Mi3 reports on IAB Australia’s Future of Measurement initiative, an industry-wide project examining how advertising opportunities, delivery signals and business outcomes are assessed as media consumption fragments.

Techpartner.news covers SailPoint’s launch of Shadow AI Remediation, a browser-based tool designed to help organisations discover, monitor and control unauthorised AI use across the business.

iTWire covers SailPoint’s strategic collaboration agreement with AWS to help organisations secure agentic AI through a unified identity governance layer spanning human, machine and AI agent identities.

AdNews covers Magnite’s partnership with NOVA Entertainment to enable programmatic buying across the Nova Retail Network, giving advertisers access to in-store digital audio inventory at the point of purchase.