April Highlights
InfoSum | Op-ed in AdNews
Rewiring data strategy for the AI era
Richard Knott, SVP APAC, InfoSum, in AdNews
The idea for this op-ed came out of one of our regular brainstorms with the InfoSum team when they expressed the view that after four years of explaining what data clean rooms are, the explaining is complete. With marketers now considering them essential infrastructure, they want to hear what they can do with them, not what they are.
We helped InfoSum articulate their POV and placed it in AdNews, demonstrating their authority in the space.
Full story in AdNews → https://www.adnews.com.au/opinion/rewiring-data-strategy-for-the-ai-era
InfoSum | Op-ed in AdNews
Don't be fooled: The SaaS label that's misleading your security team
Nam Lam, Group Vice President Australia & New Zealand, SailPoint, in SecurityBrief
B2B tech communications can be a fairly dry business, so we encourage our clients to embrace the moments that let them do something different. April Fools' Day is one of them. We brought SailPoint the idea of using the date as cover for a properly serious technical point, and worked with Nam Lam, SailPoint's Group VP ANZ, to develop a Q&A format that took on the gap between marketing claims and architectural reality in identity SaaS.
Full story in SecurityBrief → https://securitybrief.com.au/story/don-t-be-fooled-the-saas-label-that-s-misleading-your-security-team
impact.com | Global alliance coverage in B&T
Rakuten & impact.com form affiliate & performance marketing alliance
Featuring David A.Yovanno, CEO impact.com, and Amit Patel, CEO Rakuten International, in B&T
impact.com's global alliance with Rakuten International was a major announcement for the affiliate and performance marketing industry, and one that needed proper visibility in ANZ. Co-ordinating a global announcement like with various agency networks involved is something we've done for impact.com for years, and for many of our other clients with overseas head offices. The work is mostly in the timing and getting the right outlets briefed.
B&T ran the announcement with both CEO quotes and the headline intact. It's not the kind of coverage that wins awards, but for impact.com's local clients it's the coverage that tells them the alliance is real here, not just a US press release.
Full story in B&T → https://www.bandt.com.au/rakuten-impact-com-form-alliance-to-focus-on-the-future-of-affiliate-performance-marketing/