March 2026: Our Work
Magnite | Op-ed in AdNews
IWD: Give to gain? Only if responsibility is shared
Juliette Stead, SVP, Head of JAPAC, Magnite
International Women's Day produces more content than almost any other date in the calendar, and most of it sounds the same. Juliette wasn't interested in blending in. We worked with her on an op-ed for AdNews that took the official 'Give to Gain' theme and held it up to the light, naming the discomfort a lot of senior women feel about being asked, again, to give more to gain ground that should already be theirs.
The article calls out tokenism, the pay gap, the rollback of DEI, and the cost of women constantly putting themselves last, before suggesting practical things men and women can do year-round. Juliette took a position on a topic most people hedge which is exactly what an op-ed should do.
Full story in AdNews → https://www.adnews.com.au/opinion/iwd-give-to-gain-only-if-responsibility-is-shared-beyond-one-day
Qualys | Video interview on KBI Access Granted
The State of Cyber Risk
Sumedh Thakar, CEO Qualys in conversation with Karissa Breen
Commissioned research is a significant investment, and a single launch news cycle rarely makes the most of it. Qualys and Dark Reading published their State of Cyber Risk study last July. We took it through trade media at launch as a media alert and got the expected coverage but the report had a lot more in it than the headline findings, and most of that material was sitting unread on a landing page.
Working with the team at KBI Media, we resurfaced the report via their Access Granted format. Karissa Breen interviewed Qualys’ CEO Sumedh Thakar on camera and went deeper on the findings that mattered most. The campaign included the interview itself, a written companion article, short-form clips, branded social cards, a dedicated landing page, and three months of distribution through KBI's audience and Qualys's own channels. It's a format that suits a research investment, earning attention for months after launch.
Full story in KBI Media → https://kbi.media/access-granted/qualys-state-of-cyber-risk/
Meltwater | Op-ed in Mediaweek
The new laws of digital attraction: marketing to machines
Upali Dasgupta, Senior Marketing Director, Meltwater APJ
Opinion writing is harder when your own company sells something in the space you're writing about. Editors can tell when it's really a soft sell dressed up as thought leadership.
We worked with Upali on a piece for Mediaweek that took a real position on AI and brand discovery. Together we sharpened their argument around LLMs learning to reward authenticity and the need for comms teams to find a new way to measure their visibility in those outputs. Coining the new measurement style share of algorithmic presence, the byline allowed Meltwater s own capability to sit in the argument, not on top of it. Which meant the publication was very happy to accept the piece.
Full story in Mediaweek → https://www.marketingmag.com.au/amp/news/what-to-look-for-and-how-to-measure-your-brands-algorithmic-presence/