February 2026: Our Work
Meltwater | Data and commentary in The Australian
AO eyes global growth as record crowds near 1.4m
Featuring Meltwater data and commentary from Ross Candido, VP ANZ, in The Australian's Growth Agenda
The Australian's Growth Agenda is one of the toughest editorial placements to secure. It's a tightly curated marketing column, and the editor always wants more than a straight press release. And it was exactly where we wanted to place our client, so armed with a tightly crafted release based on Meltwater’s exceptional Australian Open data insights, we developed a tailored pitch with bespoke data points and extended narrative for the editor.
The editor loved it and as a result Meltwater landed as an authoritative source in the publication’s piece placing the company in front of a tier-one business audience.
Full story in The Australian → https://www.theaustralian.com.au/business/growth-agenda/ao-eyes-global-growth-as-record-crowds-near-14m/news-story/069110b27bfc1020415aac1e9ea054bf
impact.com | Op-ed in Mediaweek
Context over clicks: how creators are fixing retail media's trust problem
Ayaan Mohamud, Regional Vice President Marketing, APAC, impact.com
Retail media and creator marketing are starting to collide, but most brands still run them in silos with separate teams, separate KPIs and separate timelines. That’s a gap which limits brand growth and one that Aayan wanted to highlight so we helped shape her argument and placed it in Mediaweek, establishing impact.com and Ayaan as true thought leaders in an emerging space. The piece breaks down three practical moves marketers can make to bring the two together, with examples from Best Buy, Walmart and Amazon, to showcase what forward-thinking brands are making happen.
Full story in Mediaweek → https://www.mediaweek.com.au/context-over-clicks-how-creators-are-fixing-retail-medias-trust-problem/
Qualys | Partnership feature in Reseller News
'Almost like a marriage' – Chillisoft and Qualys reflect on two years of partnership
Sam Salehi, MD ANZ Qualys, with Alex Teh, CEO Chillisoft, in Reseller News
Channel partnership stories often read the same way. A press release announces a new tier or distribution deal, gets a paragraph of trade coverage, and disappears. The Qualys and Chillisoft partnership deserved more than that, so we brainstormed with Sam to find an angle that could carry a feature.
We called it a marriage and built out a story that put Qualys in front of the New Zealand channel as a partner worth taking seriously.
Full story in Reseller News → https://www.reseller.co.nz/article/4129870/almost-like-a-marriage-chillisoft-and-qualys-reflect-on-two-years-of-partnership.html