When our MD, Pru Quinlan, founded Einsteinz more than two decades ago, she was reacting to something she considered an industry blind spot. Agencies were very good at account pitching, but when it came to account management there was a significant mismatch.

For years, the honest advice from many communications consultancies to early stage tech businesses or those operating with limited resources considering rolling out a PR program has been some version of: "Not yet. Get your proof points in order. Build a few more customer wins. Then come back when there's something to work with."

Being shortlisted and winning industry awards is a great way to amplify the visibility, reputation, and credibility of a business.

Helping clients put together award submissions is a standard part of what we do. We are good at it, and we have the track record to show for it.

"The report of my death was an exaggeration." Mark Twain's line feels like a fitting opener for a piece about the media release, which has been declared finished more than a few times over the last several years.

AI is reshaping how brands are discovered, understood, and trusted — and PR is at the centre of that shift.

Keeping our finger on the industry pulse is how we help our clients stay sharp, relevant, and ready for what’s next..

Most of the time our insights are written by one of the Einsteinz team - but this time, Ayaan Mohamud, RVP Marketing APAC at impact.com has stepped forward with her own hot take on the power of entering - and winning awards.