INSIGHTS & IDEAS
The thinking behind our work.
Our perspectives on what it takes to build brands and earn share of voice in ANZ and APAC.
Companies that delay PR are now paying a different price
For years, the honest advice from many communications consultancies to early stage tech businesses or those operating with limited resources considering rolling out a PR program has been some version of: "Not yet. Get your proof points in order. Build a few more customer wins. Then come back when there's something to work with."
PR Is Having a Moment. The Media That Makes It Matter is Under Pressure
Something significant is happening in communications.
Why PR Matters More Than Ever in an AI World
AI is reshaping how brands are discovered, understood, and trusted — and PR is at the centre of that shift.
Three Things to take from IMAA’s Indie-Pendence Day
Keeping our finger on the industry pulse is how we help our clients stay sharp, relevant, and ready for what’s next..
The power of awards
Most of the time our insights are written by one of the Einsteinz team - but this time, Ayaan Mohamud, RVP Marketing APAC at impact.com has stepped forward with her own hot take on the power of entering - and winning awards.
Got a story worth telling?
Whether you're entering a new market or redefining a category, we'd love to hear what you're building.