INSIGHTS & IDEAS
The thinking behind our work.
Our perspectives on what it takes to build brands and earn share of voice in ANZ and APAC.
What global adtech teams need to know to win in Australia
For adtech and martech businesses with global ambitions, Australia is often one of the first expansion markets considered after the US and UK.
Why thought leadership just got more important (and more measurable)
Thought leadership has always been central to effective technology PR. We’ve known through qualitative review that it makes a strong impact but until recently it was nigh on impossible to measure its impact. That’s changed thanks to the rise of AI.
How to extend the value of your B2B customer events
A B2B customer event is one of the few occasions when a brand has the magic communications trifecta of senior customers, willing speakers, and a relevant audience all in the same place at the same time.
The Einsteinz senior-led model: ahead of its time, and more relevant than ever
When our MD, Pru Quinlan, founded Einsteinz more than two decades ago, she was reacting to something she considered an industry blind spot. Agencies were very good at account pitching, but when it came to account management there was a significant mismatch.
Companies that delay PR are now paying a different price
For years, the honest advice from many communications consultancies to early stage tech businesses or those operating with limited resources considering rolling out a PR program has been some version of: "Not yet. Get your proof points in order. Build a few more customer wins. Then come back when there's something to work with."
Helping our clients shine through industry award submissions
Being shortlisted and winning industry awards is a great way to amplify the visibility, reputation, and credibility of a business.
Why we judge industry awards (and what it means for our clients)
Helping clients put together award submissions is a standard part of what we do. We are good at it, and we have the track record to show for it.
PR is having a moment. The media that makes it matter is under pressure
Something significant is happening in communications.
The media release is still standing (but not the same)
"The report of my death was an exaggeration." Mark Twain's line feels like a fitting opener for a piece about the media release, which has been declared finished more than a few times over the last several years.
Why PR matters more than ever in an AI world
AI is reshaping how brands are discovered, understood, and trusted — and PR is at the centre of that shift.
Got a story worth telling?
Whether you're entering a new market or redefining a category, we'd love to hear what you're building.