May Highlights

Scope3 | Op-ed in AdNews

The citation economy needs publishers. Publishers just need to show up differently June Cheung, Head of JAPAC, Scope3, in AdNews

When a company is genuinely ahead of the market, the communications job is not to announce a product. It is to shape how people think about the problem, before the category hardens and more voices enter the picture.  Case in point - Scope3 is building an agentic advertising interchange, currently in beta, that lets brand agents and publisher agents transact directly. Most of the market has not caught up to what that means yet.

We worked with Scope3 on a piece that  explored new possibilities and opportunities for publishers in this new world and what they should be considering to generate incremental revenue.

Full story in AdNews → https://www.adnews.com.au/opinion/the-citation-economy-needs-publishers-publishers-just-need-to-show-up-differently

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impact.com | Feature in B&T

'Back-breaking work': Behind the scenes of Roses Only and why its marketing is in-house Featuring Kelly Taggart, CEO, Roses Only, with impact.com as a core platform partner, in B&T

A great example of what proactive PR looks like in practice. We spotted the moment (Mother’s Day), identified the right client (Roses Only, one of Australia’s best-known gifting brands), did the preparation, supported the client’s CEO and delivered a feature in a major trade title that shows impact.com's platform working in the real world, all in the voice of a customer. The best kind of third-party endorsement.

Full story in B&T → https://www.bandt.com.au/back-breaking-work-behind-the-scenes-of-florist-brand-roses-only-and-why-they-do-marketing-in-house/

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Qualys | Video interview on MySecurityMarketplace

Sam Salehi, MD ANZ, Qualys, in conversation with MySecurityMarketplace

Events are a significant investment for any brand and a strategic communications plan built around it can really make the investment live on well after the event itself (read more about this on our blog ).

For Qualys's ROCon CXO Sydney event, we started with a pre-event video interview with Sam Salehi on MySecurityMarketplace to drive registrations. Then we focused on delivering earned coverage through journalist attendance and exclusive interviews at the event. Finally, we wrapped it all up with vox pox content and customer interviews that we captured on the day for use across Qualys's own social and content channels. 

The result was a program that extended the event's reach well beyond the guest list and gave Qualys a body of content to draw on in the weeks after the event.

See the interview on MySecurityMarketplace → https://mysecuritymarketplace.com/av-media/the-broken-physics-of-remediation-exploitation-now-precedes-disclosure/