Meltwater | Campaign coverage across the trades
Meltwater enlists Kim Cattrall to prove intelligence is always in style
Featuring Meltwater’s “Intelligence Is Always in Style” campaign, in Mumbrella
We spend our working lives inside B2B tech brands, so it’s a real treat when a client decides to go big on creative. Meltwater’s new campaign has Kim Cattrall playing a brand executive juggling crisis alerts, a relentless news cycle and the growing question of what AI is saying about her brand. Anyone who works in comms will recognise that day.
We were delighted to help Meltwater share the campaign with Australian media, and it was picked up across the marketing and advertising trades. Full credit goes to Meltwater’s in-house marketing team, who developed the concept, copy and execution, with Drue Bisley and Dead Films bringing it to life across four short films. If you work in comms, or simply enjoy seeing B2B creative done well, they’re well worth a watch.
Read more about the campaign in Mumbrella → https://mumbrella.com.au/meltwater-enlists-kim-cattrall-to-prove-intelligence-is-always-in-style-940614
impact.com | Event feature in Retail World
Marketing with impact via Partnership
Featuring impact.com’s iPX Sydney conference, pages 16 and 17 of Retail World
We’ve worked with impact.com for more than six years and were there for their very first iPX in Sydney. It has since become a fixture on the performance marketing calendar, and our approach to it has grown with the event.
Weeks out, we go through the agenda and match sessions to the journalists most likely to care about them, so each invitation comes with a reason to attend. On the day, we’re listening for the ideas and customer stories that will feed impact.com’s thought leadership for the rest of the year. Once the conference wraps, we take the strongest angles back to media and help shape the wrap-up blog.
This year, as well as an on the day story in Mi3, Retail World’s Deputy Editor spent the full day with us and turned it into a double-page spread in the magazine, putting impact.com’s partnership story in front of retail decision makers.
Full story in Retail World, October Magazine, pages 16 and 17 → https://retailworldmagazine.com.au/
SailPoint | Podcast interview on Fear & Greed
Q+A: AI is creating a whole new cybersecurity problem
Nam Lam, Group Vice President Australia & New Zealand, SailPoint, in conversation with Sean Aylmer on Fear & Greed
Identity security used to sit with the IT team. These days it’s a conversation the whole leadership team needs to be having, and that was the point Nam made on Fear & Greed. He and Sean talked about how organisations can protect themselves from both intentional and unintentional data breaches, and why human and non-human identities are creating risks many businesses haven’t fully reckoned with yet.
This isn’t our first Q+A with the Fear & Greed team, and there’s a good reason for that. As one of Australia’s most listened-to business podcasts, it takes a technical subject straight to executives and business owners who might never pick up a security title. Getting there means talking about the technology in terms of the real-world problems the C-suite is already thinking about, which is the part of the job we enjoy most.
Full story in Fear & Greed → https://fearandgreed.com.au/interviews/qa-ai-is-creating-a-whole-new-cybersecurity-problem