Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced AAMP 3.0, the next major release of its Agentic Advertising Management Protocols framework, introducing a standardised way for buyers and sellers to move from an RFP through proposal evaluation and toward a buy commitment in agentic advertising.

Creators now shape which brands six in ten Australians (61%) discover, with that influence rising to 85% among those under 40, new research from IAB Australia shows. The 'Creator Connect' research is released today at an event co-hosted with AiMCO, the Australian Influencer Marketing Council, to mark Australia's contribution to IAB Global Creator Week, a first-of-its-kind initiative uniting IAB organisations across 29 countries to advance standards and professionalism in creator marketing.

IAB Australia has released the first wave of findings from its Future of Measurement review, which highlights that Australian media measurement is at a critical juncture. Confidence is strong within individual channels but falls away when it comes to advertising's collective impact. The review's central finding is that the constraint is data, not a shortage of measurement methods, with respondents calling for shared, standardised data for media planning and the assessment of advertising effectiveness. The complete review is being presented today at IAB Australia's MeasureUp conference in Sydney.

The Australian internet advertising market grew 14.0% year on year to reach $19.8 billion for the 2026 financial year, according to the IAB Australia Internet Advertising Revenue Report (IARR) released today. The result is a faster rate of growth than the market's six-year average of 13.7% and its strongest financial-year growth since FY22.

Programmatic digital out-of-home (pDOOH) is becoming a more established part of agency media planning in Australia, with the IAB Australia Programmatic Digital Out-of-Home State of the Nation 2026 Report released today finding three in four agencies expect investment to increase over the next year.

IAB Australia has launched an extended version of its free AI Impact Assessment tool to help professionals working across agencies, brands, publishers, creative businesses and ad tech understand how AI is likely to affect their individual roles and identify practical steps they can take to prepare for the future of work. The tool forms part of the IAB Australia’s AI Working Group’s broader commitment to building practical, accessible AI resources for everyone across the industry. 

Retail and commerce media investment is continuing to grow in Australia, but the market is also entering a new phase of maturity, with buyers demanding sharper standards as they increase investment and retailers strengthening their measurement offers and expanding formats and channels, according to new research from IAB Australia.

Australian shoppers are doing more research before they buy, as cost-of-living pressure continues to shape where they spend and how they choose products, according to new research from IAB Australia and Pureprofile.  The sixth wave of the annual Commerce & Discovery Report 2026 found 71% of Australian online shoppers have changed their retail choices and spending because of rising costs, while 69% rely on online research to feel confident before buying.

Australia’s digital advertising and ad tech industry is navigating a significant structural shift as entry-level pathways narrow, AI reshapes day-to-day work and employers place a higher premium on senior, commercially minded and strategically capable talent, according to IAB Australia’s 2026 Digital Advertising and Ad Tech Industry Talent Review.

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The Australian internet advertising market has recorded its strongest ever March quarter, reaching $4.9 billion in Q1 2026, according to the IAB Australia Internet Advertising Revenue Report released today.

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As Australian businesses accelerate their use of AI across marketing and advertising, IAB Australia has released a new framework to help the industry use generative AI more safely, consistently and effectively.

Video advertising continued to demonstrate strong growth and strategic importance in the broader Australian advertising market over the last twelve months reaching 29% share of the total market for 2025 at a growth rate of 19% year on year.  The IAB Australia 2026 Video Advertising State of the Nation Report also noted an uplift in agencies and marketers looking to invest more in brand video advertising, and that investment intent remains strong across an increasing diversity of types of video ad formats and environments. 

IAB Australia’s DOOH Council has elected Michael Whiteside, QMS National Sales Director, Advanced Trading and Jacqueline Ingram, National Head of Client Development advanced DOOH at WPP Media as Council co-chairs.  They replace Brad Palmer of JC Decaux and James Lambert of WPP Media who have been co-chairs for the last two years.

Brands and agencies report that affiliate and partnership marketing activity is delivering strong commercial results for brands in Australia and showing clear signs of maturity according to the IAB Australia 2026 Affiliate and Partnership Marketing State of the Nation Report.

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IAB Australia has opened speaker submissions for MeasureUp 2026, marking the 10th year of Australia’s leading media measurement and marketing effectiveness event.

IAB Australia has commenced work on a Future of Measurement industry initiative to examine the media and advertising measurement ecosystem focusing on the datasets used for planning, the signals used to capture advertising delivery, the frameworks used to link media activity to business outcomes, as well as IAB Australia industry led infrastructure.

The digital audio market is growing, innovating and broadening its strategic role according to IAB Australia’s Digital Audio State of the Nation Report, and the recently released IAB Australia Internet Advertising Revenue Report. However, the Digital Audio State of the Nation Report also found that the market’s future scale and investment will depend heavily on the industry’s ability to deliver improved measurement sophistication, provide clearer evidence of effectiveness, and responsibly adopt new technologies including AI.

The Australian internet advertising market grew 11.5% year-on-year to reach $18.4 billion for the full calendar year 2025, according to the IAB Australia Internet Advertising Revenue Report (IARR) released today.

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IAB Australia and IAB Europe have launched an Australian Retail Media Certification Program which allows retailers to undertake an independent audit of their retail media measurement practices. Retailers that meet the required industry-agreed criteria will be awarded a certification badge, which can be used to signal their compliance and leadership in measurement maturity.  Coles 360 will be the first Australian retail media network to start the certification audit process.

IAB Australia has announced that it will host a practical Advertising Regulation and Compliance 101 webinar to walk members through the key government regulations and industry self-regulatory frameworks that will underpin advertising compliance in Australia this year.