Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced expanded omnichannel capabilities and third-party integrations for Magnite Orchestration, a coordination layer that connects agents within a shared environment, allowing AI-driven buying systems to seamlessly discover, evaluate, activate, and optimise premium omnichannel inventory.

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced major milestones across its live streaming business, cementing its position as the premier partner for live streaming advertising. As media owners prepare for the upcoming AFL and NRL Grand Finals and the return of NFL season, Magnite is scaling a global ecosystem for live, built on a foundation of verified, event-level transparency for the industry's biggest live moments.

Magnite, the largest independent sell-side advertising company, today released new research “Inside the Live Experience: Live Viewing Behaviour and Ad Engagement in Australia”, revealing that live streaming has evolved beyond sport into a mainstream, multi-genre viewing environment spanning news, entertainment, cultural moments and major events.   

New Magnite research finds 80% of live stream viewers use CTV for live content, while 73% are open to the same or more ads in live content compared to on-demand

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the launch of Magnite Orchestration, a coordination layer that enables buyers to connect their buyer agents to Magnite's seller agent and build on the industry's largest pool of premium inventory, supply-side intelligence, and automation. Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently.

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia’s most innovative in-store audio networks.