Magnite, the largest independent sell-side advertising company, today released new research “Inside the Live Experience: Live Viewing Behaviour and Ad Engagement in Australia”, revealing that live streaming has evolved beyond sport into a mainstream, multi-genre viewing environment spanning news, entertainment, cultural moments and major events.   

New Magnite research finds 80% of live stream viewers use CTV for live content, while 73% are open to the same or more ads in live content compared to on-demand

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the launch of Magnite Orchestration, a coordination layer that enables buyers to connect their buyer agents to Magnite's seller agent and build on the industry's largest pool of premium inventory, supply-side intelligence, and automation. Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers. As complexity grows across premium CTV and other media environments, Magnite’s AI features help teams act on real-time signals and operate more efficiently.

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia’s most innovative in-store audio networks.