Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today announced a major expansion of Meltwater MCP (Model Context Protocol). The release adds a new set of MCP tools that allow AI assistants to take action inside the Meltwater platform, helping teams access insights, create reports, and track alerts in real time.

Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube. An analysis of 9.5 million AI citations across 16 B2B categories using Meltwater's GenAI Lens reveals the content that AI platforms prioritise, and why authentic, expert-driven content is emerging as a critical driver of B2B brand visibility.

Meltwater, a global leader in media, social, and consumer intelligence, and YouGov, the international research and data analytics group, today released Trust in the Age of Generative AI , a new report exploring how the rapid rise of AI-generated video, audio, images and text is shaping consumer trust in brands and content. The study analysed consumer attitudes toward generative AI (GenAI) and the media environments influencing those perceptions, offering insights for brands navigating this emerging landscape.

Political and social polarisation is changing when, where and how companies speak out on societal issues, according to the 2026 Global Communication Report from the USC Annenberg Centre for Public Relations.

Meltwater , a global leader in media, social, and consumer intelligence, today announced it has joined Reddit’s Official Data Partner program, a selective designation recognising industry-leading platforms that help businesses do more with Reddit’s publicly available content. Partners must meet Reddit’s rigorous standards for functionality, data quality, and compliance.

The soaring temperatures at this year’s Australian Open (AO 2026) were matched by record-breaking levels of media and audience engagement, making AO 2026 the most talked-about tournament in the event’s history. According to data from Meltwater, a leader in media, social, and consumer intelligence, the tournament generated 3.47 million media mentions up from 2.63 million mentions in 2025.

Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report , a global study examining how PR and communications teams are planning, prioritising and adapting amid increasing scrutiny and resource constraints. The report revealed a lack of resources and proving ROI (return on investment) as the top challenges for PR professionals, while 40% of organisation’s leaders have a limited understanding of their PR team's work.