The digital audio market is growing, innovating and broadening its strategic role according to IAB Australia’s Digital Audio State of the Nation Report, and the recently released IAB Australia Internet Advertising Revenue Report. However, the Digital Audio State of the Nation Report also found that the market’s future scale and investment will depend heavily on the industry’s ability to deliver improved measurement sophistication, provide clearer evidence of effectiveness, and responsibly adopt new technologies including AI.

The Australian internet advertising market grew 11.5% year-on-year to reach $18.4 billion for the full calendar year 2025, according to the IAB Australia Internet Advertising Revenue Report (IARR) released today.

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IAB Australia and IAB Europe have launched an Australian Retail Media Certification Program which allows retailers to undertake an independent audit of their retail media measurement practices. Retailers that meet the required industry-agreed criteria will be awarded a certification badge, which can be used to signal their compliance and leadership in measurement maturity.  Coles 360 will be the first Australian retail media network to start the certification audit process.

IAB Australia has announced that it will host a practical Advertising Regulation and Compliance 101 webinar to walk members through the key government regulations and industry self-regulatory frameworks that will underpin advertising compliance in Australia this year. 

IAB Australia has launched a community access pass initiative which will offer those in the industry who are between jobs or recently made redundant, the opportunity to attend IAB Australia’s events, free of charge.  A limited number of spots will be made available at each event and those interested must complete a registration form at the IAB Australia website.