impact.com Expands YouTube Collaboration as Creator Partnerships API Early Adopter, Powering End-to-End, Performance-Driven Creator Campaigns
impact.com, the world’s leading commerce partnership marketing platform, today announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and agencies another direct, reliable way to manage creator marketing campaigns on YouTube.
Brands employing affiliate and partnership marketing to elevate revenue generation capabilities according to new IAB State of Nation Report
Brands and agencies report that affiliate and partnership marketing activity is delivering strong commercial results for brands in Australia and showing clear signs of maturity according to the IAB Australia 2026 Affiliate and Partnership Marketing State of the Nation Report.
IAB Australia opens speaker submissions for landmark 10th MeasureUp
IAB Australia has opened speaker submissions for MeasureUp 2026, marking the 10th year of Australia’s leading media measurement and marketing effectiveness event.
Qualys TRU Research Finds Manual Remediation Can’t Keep Up As Exploitation Hits ‘Negative One Day’
Qualys, Inc. (NASDAQ: QLYS), a leading provider of cloud-based IT, security and compliance solutions, today released a new research report, The Broken Physics of Remediation, revealing how exploitation timelines are outpacing human-scale remediation, and why traditional patch metrics can no longer describe true business exposure.
11th Annual USC Survey Finds “Quiet Shift” in Public Relations as Polarisation Reshapes Corporate Speech
Political and social polarisation is changing when, where and how companies speak out on societal issues, according to the 2026 Global Communication Report from the USC Annenberg Centre for Public Relations.
Qualys Debuts Industry’s First AI Agent for Safe Exploit Validation and Autonomous Remediation
Qualys, Inc. (NASDAQ: QLYS), a leading provider of cloud-based IT, security and compliance solutions, today launched Agent Val within Enterprise TruRisk Management (ETM) to bring safe, agent-led exploit validation and autonomous risk remediation to the Risk Operations Centre (ROC). Agent Val represents a fundamental shift in vulnerability and exposure management from assumption-driven prioritisation to evidence-based execution, accelerating response, reducing wasted effort, and delivering measurable reductions to cyber risk.
Meltwater Earns Official Data Partner Status with Reddit
Meltwater , a global leader in media, social, and consumer intelligence, today announced it has joined Reddit’s Official Data Partner program, a selective designation recognising industry-leading platforms that help businesses do more with Reddit’s publicly available content. Partners must meet Reddit’s rigorous standards for functionality, data quality, and compliance.
SailPoint launches Shadow AI Remediation to empower enterprises with real-time visibility and control over AI usage
SailPoint, Inc. (Nasdaq: SAIL), a leader in unified identity security for enterprises, today announced the launch of SailPoint Shadow AI Remediation, the next major component of its real-time AI governance and security framework. This innovative solution empowers organisations to discover, monitor, and secure the use of unauthorised AI tools, known as “Shadow AI,” helping to mitigate significant security and compliance risks associated with the explosive growth of artificial intelligence.
IAB Australia starts work on industry-wide Future of Measurement initiative
IAB Australia has commenced work on a Future of Measurement industry initiative to examine the media and advertising measurement ecosystem focusing on the datasets used for planning, the signals used to capture advertising delivery, the frameworks used to link media activity to business outcomes, as well as IAB Australia industry led infrastructure.
SailPoint signs strategic collaboration agreement with AWS to secure agentic AI with a unified identity governance layer
SailPoint, Inc. (Nasdaq: SAIL ), a leader in enterprise identity security, and Amazon Web Services (AWS) today announced a new multi-year strategic collaboration agreement (SCA). This agreement builds on their initial long-standing relationship and establishes SailPoint as a preferred identity governance solution for agentic AI builds on AWS. As part of this collaboration, the two companies intend to expand on their existing SailPoint Agent Identity Security partnership and develop a unified governance layer to manage all identities, human and non-human, that interact with AWS services.
Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia’s most innovative in-store audio networks.
SailPoint redefines identity security with new adaptive identity innovations
SailPoint, Inc. (Nasdaq: SAIL), a leader in unified identity security for enterprises, today announced significant advancements to its AI-powered SailPoint Platform. These new capabilities are the first of many to deliver on the company's new adaptive identity vision, an approach designed to address the critical security challenges of modern IT environments.
Seagate Delivers Industry’s Highest Capacity Hard Drives with Next-Generation Mozaic™ 4+
As technology innovation accelerates both data creation and value, the need for scalable, efficient, high-performance storage solutions has never been greater. Today, Seagate Technology (NASDAQ: STX) announced its next-generation Mozaic™ 4+ platform, the industry’s only heat-assisted magnetic recording (HAMR)–based storage platform deployed at-scale, is now qualified and in production with two leading hyperscale cloud providers. Supporting capacities up to 44TB, these qualifications reflect production-scale deployments in hyperscale environments.
Digital audio moves into a new phase of accountability and scaleaccording to IAB Australia State of the Nation Report
The digital audio market is growing, innovating and broadening its strategic role according to IAB Australia’s Digital Audio State of the Nation Report, and the recently released IAB Australia Internet Advertising Revenue Report. However, the Digital Audio State of the Nation Report also found that the market’s future scale and investment will depend heavily on the industry’s ability to deliver improved measurement sophistication, provide clearer evidence of effectiveness, and responsibly adopt new technologies including AI.
Internet advertising spend increases 11.5% to reach $18.4 billion in 2025Video now represents 29% of total expenditure
The Australian internet advertising market grew 11.5% year-on-year to reach $18.4 billion for the full calendar year 2025, according to the IAB Australia Internet Advertising Revenue Report (IARR) released today.
IAB Australia introduces Retail Media Certification Program, with Coles 360 as first to partner
IAB Australia and IAB Europe have launched an Australian Retail Media Certification Program which allows retailers to undertake an independent audit of their retail media measurement practices. Retailers that meet the required industry-agreed criteria will be awarded a certification badge, which can be used to signal their compliance and leadership in measurement maturity. Coles 360 will be the first Australian retail media network to start the certification audit process.
CyberArk Announces 2025 Global Partner of the Year Award Recipients
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced the recipients of its 2025 Global Partner of the Year Awards, recognising exceptional partners whose expertise, innovation and customer focus helped advance identity security programs worldwide.
IAB Australia to host Advertising Compliance 101 session for members
IAB Australia has announced that it will host a practical Advertising Regulation and Compliance 101 webinar to walk members through the key government regulations and industry self-regulatory frameworks that will underpin advertising compliance in Australia this year.
Heat and Hype: How the 2026 Australian Open Became the Hottest Event On and Off the Court
The soaring temperatures at this year’s Australian Open (AO 2026) were matched by record-breaking levels of media and audience engagement, making AO 2026 the most talked-about tournament in the event’s history. According to data from Meltwater, a leader in media, social, and consumer intelligence, the tournament generated 3.47 million media mentions up from 2.63 million mentions in 2025.