Meltwater Survey: 86% of Aussies Want Brands to Disclose Their AI Content

Meltwater and YouGov have released Trust in the Age of Generative AI, a new report exploring how the rapid rise of AI-generated content is reshaping consumer trust in brands. Drawing on insights from nearly 10,000 consumers across seven global markets including Australia, the research finds that Australians are among the most cautious globally — with 86% stating it is important for brands to explicitly label AI-generated content, and 89% calling for stronger government regulation around its usage and disclosure. Rather than signalling risk alone, the findings point to a meaningful opportunity for brands that lead with transparency to build stronger audience relationships.

"As awareness of generative AI grows, trust is not disappearing, but becoming increasingly conditional. Australians are setting a high bar, with clear expectations for transparency and accountability. At a time when trust is in decline, brands are under increasing pressure to be more transparent and intentional in how they use AI in content and communications — but for those that get it right, that transparency creates an opportunity to build trust with their audience, a currency that is increasingly hard to earn." — Ross Candido, VP ANZ, Meltwater

Read the original coverage on Mumbrella here: https://mumbrella.com.au/meltwater-survey-86-of-aussies-want-brands-to-disclose-their-ai-content-921111