Halve digital ad emissions in 12 months by culling adtech, binning outstream ads, swapping viewability for attention metrics and flicking junk ad inventory, says Scope3’s Brian O’Kelley
Mi3, Paul McIntyre & Brendan Coyne
Brian O’Kelley, CEO, Scope3
“Anything that gets no attention or low attention, stop buying. Anything that's not where your eyeballs are is waste, both from a marketing perspective and from a carbon perspective. That is very simple hygiene”.