Millward Brown and Dynamic Logic in co-operation with the World Federation of Advertisers (WFA) have researched what people around the world gain by becoming fans of brands, what global marketers expect from social media and what drives most value for both groups.

A group of leading businesses and industry associations in the online advertising sector, the Australian Digital Advertising Alliance (ADAA), has today published Australia’s first self-regulatory Guideline for companies engaged in third party online behavioural advertising (OBA).

Nominations have opened for the Australian communications industry’s premier awards, the ACOMMS, with 10 categories reflecting the development, innovation and service focus that underpin the sector

Brocade® (Nasdaq: BRCD) today announced that Hurricane Electric, an Internet backbone and colocation provider, has future-readied its business to support massive bandwidth demands and device growth by implementing Brocade Internet Protocol version 6 (IPv6) switches and routers into its geographically distributed network. By leveraging its Brocade infrastructure, Hurricane Electric now operates the largest IPv6 Internet backbone in the world, measured by the number of networks connected. As of January 2011, Hurricane Electric became the first Internet backbone worldwide to connect to 1200 IPv6 networks.

NTT Australia, a wholly owned subsidiary of NTT Communications Corporation (NTT Com), today announced it has deployed a global managed network for the Australian-based rare earths mining company Lynas Corporation Limited (ASX: LYC).

Dimension Data announced today that it is the recipient of four global Cisco Partner Summit awards and 28 theatre, regional, country and segment awards. Cisco unveiled the winners on 1 March at its annual channel partner conference in New Orleans.

Following extensive industry review, IAB Australia today issued its Universal Advertising Package (UAP), a set of industry-agreed standards for online advertising placements. The UAP has been issued to update the Australian industry-agreed standards for online advertising placements and guidelines for new forms of advertising not included in the first 2008 released standards.

Seagate (NASDAQ:STX) today began shipments of the industry’s most elegant, easy-to-install 3TB desktop drive – the Barracuda® XT hard drive – a product that eliminates the need to purchase extra hardware or software to overcome the 2TB barrier. The Barracuda XT hard drive delivers the highest available capacity for home servers and workstations, high-definition video editing and production systems, high-performance PC gaming systems and desktop PCs.

Communications Alliance CEO John Stanton has opened the organisation’s 2011 Conference, Broadband & Beyond – Driving Australia’s Digital Productivity, with a call for a coordinated digital economy roadmap to ensure Australia achieves full value from its investment in the NBN.

AD2ONE’s one year old New Zealand office has had a fantastic first twelve months and will achieve a growth rate of more than 122 per cent this quarter compared to the same quarter in 2010. The booming Auckland office has won a series of new business deals and will now be providing exclusive advertising access to Allrecipes.com, Priceme.co.nz, Swellmap.co.nz, Weathermap.co.nz and Golf.co.nz.

Seagate (NASDAQ:STX) today announced that it has shipped more than 1 million self-encrypting laptop and enterprise hard drives. Sales of the Seagate® hard drives with built-in encryption continue to surge as more computer makers offer the drives to protect against unauthorized access to sensitive data, more independent software vendors team up with Seagate to provide the management capabilities required for company-wide installations of self-encrypting laptop PCs, and more of the drives win U.S. government certifications:

Soap has snared top spot in the first Creative Showcase for 2011, winning with its “100 Days of Summer” campaign for Foxtel. Profero picked up second place in Australia’s best free online digital advertising creativity competition for its work on Pizza Hut’s “Feed a Friend” campaign and Tequila rounded out the awards securing third place for its work on an augmented reality campaign for Coopers Clear. The winners, who were chosen by a panel of esteemed industry judges and announced at the Creative Showcase lunch in Sydney yesterday, are showcased at www.creativeshowcase.net.au.

Online advertising is on track to achieve its $3 billion milestone by 2012 according to IAB Australia, who today reported that total online advertising expenditure for 2010 was $2.265 billion. The IAB Australia Online Advertising Expenditure Report (OAER), which is compiled by PricewaterhouseCoopers, noted year-on-year growth of $393.25 million representing 21 percent overall growth from the 2009 calendar year.

The Top 10 Celebrities in Australia by Millward Brown Cebra ranking are:

Lara Bingle and Ben Cousins are a match made in heaven and Stephanie Rice and Tiger Woods are dream dates according to similarities in personality, as revealed in Millward Brown’s first ever Australian Cebra (celebrity-brand) study.

Hugh Jackman and Kylie Minogue have been named as Australia’s most powerful celebrities in Australia’s first-ever celebrity + brand (Cebra) research by Millward Brown, a global leader in brand, media and communications research.

Global digital group, AD2ONE has been appointed by Allrecipes (www.allrecipes.com.au), a Readers Digest Association (RDA) brand and the largest food site in the world, as its sales partner for Australia and New Zealand.

Global digital group, AD2ONE has won the exclusive online advertising business for online travel company, Viator.com in Australia, New Zealand, Hong Kong and Singapore. Viator.com, which is focused on destination activities and experiences, will join AD2ONE’S successful travel and leisure portfolio, which also includes Lonely Planet, Expedia, the Wotif Group including Lastminute.com.au, Travel.com.au and Wotif.com; as well as PleaseTakeMeTo.com and HotelClub.

Brocade (Nasdaq: BRCD) today announced that it has introduced several significant enhancements to the Brocade® Alliance Partner Network (APN) program and Global Education offerings to help channel partners capitalise on Ethernet fabric-based technology opportunities. These partner investments include the introduction of the Virtualised Fabric Partner Specialisation and the new Brocade Certified Ethernet Fabric Engineer (BCEFE) Certification designed to support partners in the delivery of Ethernet fabric technologies, including the award winning Brocade VDX™ 6720 Data Center Switch.

Brocade® (NASDAQ: BRCD) today announced Ravi Saxena as regional director for its Service Provider business in Asia Pacific (APAC). Saxena will be based in Singapore and will be responsible for driving the company’s service provider growth and market-penetration strategies throughout the region. Brocade offers a broad portfolio of high-performance, scalable, carrier-class networking solutions that meet the stringent requirements of the always-on service provider business environment.